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Hold the cursor over the creative leaf node below the target node and click … > Creative Optimization.

Disable Schedule.

Select the creative rotation type for ad variants in the associated bundles:

• Weighted: Shows ad variants in the associated creative bundles according to relative weights. Enter the weight for each bundle as a percentage. The weights for all selected bundles must add up to 100.

• Algorithmic: Shows the most effective ad variants more often, based on a specified goal.

  • For the Optimization Goal, select Click Through Rate, (standard video ad experiences) Completion Rate, or Custom Objective. If you select Custom Objective, then select an existing Advertising DSP custom goal.

• Sequencing: Shows the associated creative bundles in a specified order (with Bundle 1 served first, Bundle 2 served second, and so on), with a specified total number of impressions across each bundle sequence. The ad sizes that are served are determined by the available inventory. You can configure the final bundle in the sequence to a) be displayed indefinitely (the default) or b) loop back to the first bundle. For example, you could display any of the ad variants in Bundle 1 for three (3) impressions, then display any ad variant in Bundle 2 for one (1) impression, then display any of the ad variants in Bundle 3 for two (2) impressions, and then begin the loop again. Alternately, once the ad variants in Bundle 3 are displayed, you could continue to display the ad variants in Bundle 3 indefinitely, rather than creating a loop. When you enable sequencing:

  1. Drag and drop the assigned bundles into the desired order.

  By default, the assigned bundles are sequenced in the order in which they were added to the experience.

  1. Enter the number of impressions for each sequence.

  2. For the last sequence, change whether to a) display the final bundle in the sequence indefinitely (Infinite (the default) or b) loop back to the first bundle after the final bundle is displayed (Keep in Loop).

Click Save.

Hold the cursor over the creative leaf node below the target node and click … > Creative Optimization.

Enable Schedule.

For the first schedule:

1. In the left column, select the check box next to each creative bundle to add to the first schedule.

2. Specify the start and end dates for the schedule.

3. Select the creative rotation type:

   • Weighted: Rotates the creatives in each bundle manually according to relative weights. Enter the weight for each bundle as a percentage. The weights for all selected bundles must add up to 100.

   • Algorithmic: Rotates the creatives in each bundle algorithmically according to a specified optimization goal.

     • For the Optimization Goal, select Click Through Rate, (standard video ad experiences) Completion Rate, or Custom Objective. If you select Custom Objective, then select an existing Advertising DSP custom goal.

   • Sequencing: Rotates the associated creative bundles in a specified order (with Bundle 1 served first, Bundle 2 served second, and so on), with a specified total number of impressions across each bundle sequence. The ad sizes that are served are determined by the available inventory. You can configure the final bundle in the sequence to a) be displayed indefinitely (the default) or b) loop back to the first bundle. For example, you could display any of the creatives in Bundle 1 for three (3) impressions, then display any creative in Bundle 2 for one (1) impression, then display any of the creatives in Bundle 3 for two (2) impressions, and then begin the loop again. Alternately, once the creatives in Bundle 3 are displayed, you could continue to display the creatives in Bundle 3 indefinitely, rather than creating a loop. When you enable sequencing:

     1. Drag and drop the assigned bundles into the desired order.

        By default, the assigned bundles are sequenced in the order in which they were added to the experience.

     2. Enter the number of impressions for each sequence.

     3. For the last sequence, change whether to a) display the final bundle in the sequence indefinitely (Infinite (the default) or b) loop back to the first bundle after the final bundle is displayed (Keep in Loop).

For each additional schedule:

1. Click + Add Schedule.

2. In the left column, select the check box next to each creative bundle to add to the first schedule.

3. Specify the start and end dates for the schedule.

4. Select the creative rotation type:

   • Weighted: Rotates the creatives in each bundle manually according to relative weights. Enter the weight for each bundle as a percentage. The weights for all selected bundles must add up to 100.

   • Algorithmic: Rotates the creatives in each bundle algorithmically according to a specified optimization goal.

     • For the Optimization Goal, select either Click Through Rate or Custom Objective. If you select Custom Objective, then select an existing Advertising DSP custom goal.

   • Sequencing: Rotates the associated creative bundles in a specified order, with a specified total number of impressions across each bundle sequence. When you enable sequencing:

     1. Drag and drop the assigned bundles into the desired order.

        By default, the assigned bundles are sequenced in the order in which they were added to the experience.

     2. Enter the number of impressions for each sequence.

     3. For the last sequence, change whether to a) display the final bundle in the sequence indefinitely (Infinite (the default) or b) loop back to the first bundle after the final bundle is displayed (Keep in Loop).

Click Save.