About Insights

Last update: Wed Aug 13 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

User

Beta feature

High-level performance insights with visualizations give you the information you need to efficiently optimize your campaigns and discover new opportunities to scale performance. You can view data across campaigns for a specified advertiser or drill down to a lower level.

Use performance insights to:

Track long-term trends for strategic planning and informed decision making.
Identify opportunities to achieve better outcomes.
Improve efficiency by reducing the time between getting raw data and attaining actionable insights.

You can export all visualizations for a tab to a PDF file or download the data for a specific insight without visualizations in Microsoft Excel spreadsheet (XLSX) format.

You can also change the date range, configure the view, and save a custom view like you can for campaign management views.

Types of Insights

Home Tab

The Home tab provides key standard, performance, and viewability metrics across all of an advertiserâ€™s campaigns. By default, cross-placement data for a specific advertiser and custom goal is shown. You can optionally configure filters to show data for a different advertiser, a different custom goal, or a specific placement. The insights include:

Trends: A trend chart for three customer-specified metrics (by default, Net Spend, Impressions, and Net CPM).
Delivery Breakdown: A breakdown of the data for specific metrics by three customer-specified dimensions, such as by campaign, publisher, and media type. For each dimensional breakdown, you can choose a different metric.

Household Reach Tab

The Household Reach tab provides household reach metrics across all of an advertiserâ€™s campaigns. By default, cross-campaign data is shown. You can optionally configure filters to show data for a different advertiser, for a specific campaign, across packages or placements, or for a specific package or placement. The insights include:

Trends: A trend chart by day or by week for three customer-specified metrics (by default, Net Spend, Unique Reach, and Net CPM).
Incremental Household Reach: A donut chart showing the incremental household reach by Media Type, Device Type, or Inventory Type. Incremental household reach is defined as a household reached exclusively through a single media, device, or inventory type.
Reach Breakdown: The incremental unique household reach vs. overlapping household reach by Media Type, Device Type, or Inventory Type.

Incremental household reach is defined as a household reached exclusively through a single media, device, or inventory type. Overlapping household reach is defined as a household thatâ€™s reached by multiple media, device, or inventory types.
Top Performers: The top-performing campaigns, placements, packages, publishers, sites/apps, media types, inventory types, or device types by Unique Reach, Net Spend, and Cost per Reach.
Performance Analysis: The Cost per Reach and Net Spend by package, publisher, or site/app. Use this insight to see which packages, publishers, or sites/apps show the potential for significant incremental reach.

The size of each bubble indicates the incremental reach score, with larger bubbles indicating a higher incremental reach on average. To see the full entity name and key metrics for any bubble, hold the cursor over the bubble.

The levels of impact include:
- High impact: Consider increasing the budget.
- Moderate impact
- Limited impact: Needs attention

Household Conversion Tab

The Household Conversion tab provides household conversion metrics across all of an advertiserâ€™s campaigns. By default, cross-campaign data for a specific advertiser and a specific conversion metric is shown. You can optionally configure filters to show data for a different advertiser or conversion metric, for a specific campaign, across packages or placements, or for a specific package or placement. The insights include:

Trends: A trend chart by day or by week for three customer-specified metrics (by default, Net Spend, Conversions, and Net CPM).
Conversion Participation Overview: A bar chart showing which media types, inventory types, and device types result in most household conversions.

Impressions delivered within the lookback period (30 days) are considered valid for conversion participation.
Top Performers: A table of the campaigns, packages, placements, publishers, sites/apps, media types, and inventory types that drive performance for three customer-specified metrics (by default, Net Spend, CPA, and Conversions). The top performer is listed first.
Performance Analysis: The CPA and Net Spend by package, publisher, or site/app. Use this insight to see which packages, publishers, or sites/apps show the potential for significant incremental reach.

The size of each bubble indicates the incremental reach score, with larger bubbles indicating a higher incremental reach on average. To see the full entity name and key metrics for any bubble, hold the cursor over the bubble.

The levels of impact include:
- High impact: Consider increasing the budget.
- Moderate impact
- Limited impact: Needs attention

Open Performance Insights

(To open insights for all campaigns) In the main menu, click Insights BETA.
(To open insights for a specific campaign, package, or placement) Next to the entity name in the Campaigns, Packages, or Placements view, click â€¦ > Insights.

Apply Filters to a Tab

In the toolbar at the top of the tab, click .
In the left column, select a dimension, and then select one or more values in the right column, as applicable.

You can select only one advertiser at a time.
Click Apply.
(Optional) To narrow down the data further, select the entity type in the toolbar, and then select a specific entity value (a single campaign, package, or placement).