Overview of the integration between ÃÛ¶¹ÊÓƵ Advertising with Customer Journey Analytics
Advertisers with Advertising DSP and Advertising Search, Social, & Commerce
ÃÛ¶¹ÊÓƵ Advertising is integrated with ÃÛ¶¹ÊÓƵ Customer Journey Analytics for bi-directional data sharing and reporting. You have two options for setting up the integration:
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Advertisers with both Analytics for Advertising and Customer Journey Analytics have the same functionality that they have through Analytics for Advertising, with the addition of visualizations in Customer Journey Analytics.
You’ll still track click-through events using the ÃÛ¶¹ÊÓƵ Experience Platform Web SDK (
alloy.js) or the ÃÛ¶¹ÊÓƵ Experience Cloud Identity Service (visitorAPI.js). Advertisers with Advertising DSP will still use a JavaScript snippet to track view-through events. Data available in Customer Journey Analytics includes:-
Campaign performance data from ÃÛ¶¹ÊÓƵ Advertising in Customer Journey Analytics
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Site activity and conversions tracked by Google Ads and Microsoft Advertising in Customer Journey Analytics, updated daily
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Attribution data from Analytics in ÃÛ¶¹ÊÓƵ Advertising, where it can be used for optimization and reporting
In this use case, you should still optionally collect historical data for AMO IDs and EF IDs for use in Customer Journey Analytics.
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(Upcoming beta feature) Advertisers with Customer Journey Analytics but not Analytics for Advertising can natively exchange data between ÃÛ¶¹ÊÓƵ Advertising and Customer Journey Analytics using the ÃÛ¶¹ÊÓƵ Experience Platform Web SDK. You can track site events using cookies, hashed IP, and universal IDs (LiveRamp RampIDs and ID5 IDs) and attribute site events to paid media activity. The following data is available at the campaign, ad group, package, placement, and keyword levels:
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Campaign performance data from ÃÛ¶¹ÊÓƵ Advertising in Customer Journey Analytics
Note: Data from Apple and Tiktok isn’t available.
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Site activity and conversions tracked by Google Ads and Microsoft Advertising in Customer Journey Analytics
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Attribution data from Customer Journey Analytics in ÃÛ¶¹ÊÓƵ Advertising, where it can be used for optimization and reporting
In this use case, use Web SDK to track site events (using cookies, hashed IP addresses, or universal IDs) and attribute the site events to paid media activity in Google Ads, Microsoft Advertising, and Meta, and ÃÛ¶¹ÊÓƵ DSP. You’ll also use ÃÛ¶¹ÊÓƵ Experience Platform for data collection.
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How to initiate a native integration between ÃÛ¶¹ÊÓƵ Advertising and Customer Journey Analytics
Contact your ÃÛ¶¹ÊÓƵ Account Team, who will complete the initial configuration necessary to begin and will help you plan your implementation and data usage based on your organization’s needs.