(New UI) About portfolios
Beta feature
You can manage your ad campaigns collectively using portfolios (similar to investment portfolios). A portfolio is a set of ad campaigns or ad sets, including their associated keywords and ads, that are optimized to a single business objective. An objective may include multiple weighted conversions and a single budget or performance target (such as a monthly budget or a target ROI). Because individual campaigns/ad sets, keywords, and ads may perform differently from each other (for example, they may spend different amounts or achieve different ROIs), the optimization capability uses AI-driven models to steer the entire portfolio to collectively achieve the target. All campaigns in a portfolio use the same currency.
Some user roles can create and configure portfolios. Depending on the portfolio type, the portfolio settings may include the portfolio objective, the assigned campaigns, the spending strategy, any portfolio-level bidding constraints, and the modeling and optimization parameters. When you are ready for Search, Social, & Commerce to begin optimization for a portfolio, change the status to 鈥渙ptimized.鈥
You can optionally group portfolios into portfolio groups so you can view composite click and revenue data for the entire group. Create portfolio groups from the legacy UI.
Depending on your role, you may be able to generate performance simulations, which use predictive modeling to identify your optimal spend point and detailed forecast accuracy reports.
Optimization support by bid strategy optimization-by-bid-strategy
Campaigns are eligible for optimization based on the campaign or ad group bid strategy.
(with or without TCPA)
Campaign only (Microsoft Advertising)
TCPA can be a standalone bid strategy in Microsoft Advertising)
(with or without TROAS)
Campaign only (Microsoft Advertising)
TROAS can be a standalone bid strategy in Microsoft Advertising)
Portfolio statuses portfolio-status
A portfolio can have the following statuses:
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Draft: The portfolio is missing an objective or at least one assigned, active campaign. This status is set automatically, and it automatically changes to inactive when you assign the missing settings and save your changes.
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Inactive: Search, Social, & Commerce gathers cost/click/impression data for the relevant campaigns for reporting purposes.
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Active: (Existing portfolios with all required settings; requires at least one active campaign with at least one active bid unit) Search, Social, & Commerce gathers cost/click/impression data and revenue data for the relevant campaigns and models the data.
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Optimized: (Existing portfolios with all required settings; requires at least one active campaign with at least one active bid unit) Search, Social, & Commerce gathers cost/click/impression data and revenue data for the relevant campaigns, models the data to determine optimization strategies, and optimizes the portfolio as required for the portfolio type and campaign bid strategies. The following may be optimized: bids for keywords and ads, (when enabled) bid adjustment values, (when enabled) campaign budgets, and bid strategy targets. You can鈥檛 change the status to "optimized"unless the portfolio contains at least one active campaign with at least one active ad and keyword/placement. Note: If you remove all campaigns from an optimized portfolio or delete them, then the portfolio state is automatically changed to 鈥渋nactive.鈥
The Portfolios view
The Portfolios view lists your existing portfolios, with customizable performance data. You can customize the columns within the view and filter data to include specific portfolios from the toolbar or from the column heading.
Available actions
- The Maximize Clicks bid strategy setting on the ad network isn鈥檛 the same as the Search, Social, & Commerce objective Maximize Clicks. If the bid strategy is Maximize Clicks, then you should assign it only to a portfolio with campaign-level or ad group-level optimization, not a portfolio with keyword-level optimization. 鈫╋笌