ÃÛ¶¹ÊÓƵ

DocumentationAnalyticsTools Guide

Apply segments in fallout analysis

Last update: Thu Jul 03 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • User
  • Admin

You can create segments from a touchpoint, add segments as touchpoint, and compare key workflows across various segments in Analysis Workspace.

IMPORTANT
Segments used as checkpoints in Fallout must use a container that is at a lower level than the overall context of the Fallout visualization. With a visitor-context Fallout, segments used as checkpoints must be visit or hit-based segments. With a visit-context Fallout, segments used as checkpoint must be hit-based segments. If you use an invalid combination, the fallout will be 100%. You see a warning in the Fallout visualization when you add an incompatible segment as a touchpoint. Certain invalid segment container combinations will lead to invalid Fallout diagrams, such as:
  • Using a visitor-based segment as a touchpoint inside a visitor-context Fallout visualization.
  • Using a visitor-based segment as a touchpoint inside a visit-context Fallout visualization.
  • Using a visit-based segment as a touchpoint inside a visit-context Fallout visualization.

Create a segment from a touchpoint

  1. Create a segment from a specific touchpoint that you are especially interested in and that might be useful to apply to other reports. You do this by right-clicking the touchpoint and selecting Create segment from touchpoint.

    The Segment Builder opens, pre-populated with the pre-built sequential segment that matches the touchpoint you selected:

  2. Give the segment a title and description and save it.

    You can now use this segment in any project you wish.

Add a segment as a touchpoint

If you want to see, for example, how Mobile App Hits trend and affect the fallout, just drag the Mobile App Hits segment into the fallout:

Or you can create an AND touchpoint by dragging the Mobile App Hits segment onto another checkpoint.

Compare segments in fallout

You can compare an unlimited number of segments in the Fallout visualization. (Note that the video below states that you can compare up to 3 segments, which is wrong.)

recommendation-more-help

See VideoCheckedOut for a demo video.

style
shade-box

  1. Select the segments that you want to compare from the Segment panel on the left. In the example In the example, two segments are selected: iOS and Android.

  2. You drag the three segments onto the Segment drop zone at the top of the visualization.

  3. Optional: You can keep All Persons as the default container or delete the container.

  4. You can now compare the fallout across the three segments, such as where one segment is outperforming another, or other insights.

a83f8947-1ec6-4156-b2fc-94b5551b3efc