Comparison Operators for Segments
The Segment Builder lets you compare and constrain values using selected operators. There are three categories of operators: Standard, Data Warehouse, and Distinct Count.
Depending on the operator you select:
- You can enter a value
- You can enter part of a value and select from a drop-down menu (if available).
- Immediately select a value from the drop-down menu(if available).
When you type a value for an operator that validates available values, like equals, and the value doesn’t match the values available for the component, you see a
Wildcards
The only supported wildcard character for operators that support wildcards is the asterisk: *. If you need to search for the specific * character, you can escape it with a backslash, like \*.
For example, you have a page name called My cool product.
- The segment rule Page name matches
* productwill match the above page name. - However, the rule Page name matches
My \* productmatches only the page name My * Product.
Standard operators
Operator
The selected dimension, segment, or metric event…
equals
Returns items that match exactly for a numeric or string value. Note: If using wildcard characters, use the matches operator.
does not equal
Returns all items that do not contain the exact match of the value entered. Note: If using wildcard characters, use the does not match operator.
equals any of
Returns items that match exactly for any value in the input field (up to 500 items). For example, entering
Search Results, Homepage for the Page Name dimension with this operator would match Search Results and Homepage, and count as 2 items. The input field for this operator is comma-delimited.does not equal any of
Identifies items that match exactly for any value in the input field (up to 500 items), and then only returns items without these values. For example, entering
Search Results, Homepage with this operator for the Page Name dimension would identify Search Results and Homepage and then exclude them from the returned items. This example would count as 2 items. The input field for this operator is comma-delimited.contains
Returns items that compare to the substrings of the values entered. For example, if the rule is Page Name contains
Search, then this rule will match any page that has the substring Search in it, including Search Results, Search, and Searching. The “contains” clause is not case sensitive in ۶Ƶ Analytics, but it is case sensitive in Customer Journey Analytics.does not contain
Returns the inverse of the contains rule. Specifically, all items that match the entered value will be excluded from the entered values. For example, if the rule is Page Name does not contain
Search, then it will not match any page that has the substring Search in it, including Search Results, Search, and Searching. These values will be excluded from the results.contains all of
Returns items compared to the substrings, including multiple values joined together. For example, entering
Search Results with this operator for the Page Name dimension would match Search Results and Results of Search, but not Search or Results individually. The rule would match Search AND Results found together. The input field for this operator is space-delimited (100 words).does not contain all of
Identifies items compared to substrings, including multiple values joined together, and then only return items without these values. For example, entering
Search Results with this operator for the Page Name dimension would identify Search Results and Results of Search (but not Search or Results individually) and then exclude these items. The input field for this operator is space-delimited (100 words).contains any of
Returns items compared to the substrings, including multiple values joined or independently identified. For example, entering
Search Results with this operator would match Search Results, Results of Search, Search, and Results. It would match either Search OR Results found together or independently. The input field for this operator is space-delimited (100 words).does not contain any of
Identifies items based on substrings and then returns values that do not contain these substrings. It can have multiple joined values or values independently identified. For example, entering
Search Results for the Page Name dimension would match Search Result s, Results of Searc h*, Search, and Results where either Search or Result are found together or independently. It would then exclude items that contain these substrings. The input field for this operator is space-delimited (100 words).starts with
Returns items that start with the string value entered.
does not start with
Returns all items that do not start with the string value entered. This is the inverse of the starts with operator.
ends with
Returns items that end with string value entered.
does not end with
Returns all items that do not end with the string value entered. This is the inverse of the ends with operator.
matches
Returns items that match exactly based on a given numeric or string value. The matches clause is case sensitive in ۶Ƶ Analytics and in Customer Journey Analytics. Note: Use this operator when using wildcard (globbing) features. Examples of “globbing”:
a*ewould matchae,abcde,adobe, anda whole sentenceadob*would matchadobe,adobe analytics, andadobo recipe*dobewould matchdobe,adobe, andcute little dobe
does not match
Returns all items that do not contain the exact match of the value entered. Note: Use this operator when using wildcard (globbing) features.
exists
Returns the number of items that exist. For example, if you evaluate the Pages Not Found dimension using the exist operator, the number of error pages that exist is returned.
does not exist
Returns all items that do not exist. For example, if you evaluate the Pages Not Found dimension using the does not exist operator, the number of pages where this error page did not exist is returned.
Data Warehouse operators
Operator
The selected dimension, segment, or metric event…
is less than
Returns items whose numeric count is less than the value entered.
is less than or equal to
Returns items whose numeric count is less than or equal to the value entered.
is greater than
Returns items whose numeric count is greater than the value entered.
is greater than or equal to
Returns items whose numeric count is greater than or equal to the value entered.
Distinct Count operators
You can segment on a distinct count of items within a dimension. Examples: “Visitors who viewed more than 5 distinct products,” or “Visits where more than 5 distinct pages were seen.”
Operator
The selected dimension, segment, or metric event…
equals
Returns dimension items whose unique count equals the value entered.
does not equal
Returns dimension items whose unique count does not equal the value entered.
is greater than
Returns dimension items whose unique count is greater than the value entered.
is less than
Returns dimension items whose unique count is less than the value entered.
is greater than or equal to
Returns dimension items whose unique count is greater than or equal to the value entered.
is less than or equal to
Returns dimension items whose unique count is less than or equal to the value entered.
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