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Data Processing Components data-processing-components

Data processing components include Hadoop, Snowflake, SOLR, and Tableau.

Audience Manager uses the following components to process data:

Hadoop hadoop

In Audience Manager, Hadoop is the main database that contains everything Audience Manager knows about a user. For example, when the Profile Cache Servers create log files that contain data about your users, it sends that data to Hadoop for storage. Other important Hadoop elements include:

  • Hive: A data warehouse for Hadoop. Hive manages ad hoc queries to the data stored in Hadoop.

  • HBase: A very large Hadoop database. It processes and manages inbound and outbound data, trait rules, algorithmic modeling info