[Also applies to v8]{class="badge positive" title="Also applies to Campaign v8"}
Work with Campaign and Target integrating-with-adobe-target
Use ÃÛ¶¹ÊÓƵ Campaign with ÃÛ¶¹ÊÓƵ Target to optimize email content.
To optimize your email content, you can create a redirect offer in ÃÛ¶¹ÊÓƵ Target, then use ÃÛ¶¹ÊÓƵ Campaign to manage the email offers. For example, you can display different offers for male and female recipients.
The integration takes place when the email is opened. When the customer opens the email, a call is made to Target and a dynamic version of the content appears. The content consists of a static image supported by all browsers. Target tracks the reaction to the offer at the audience or session level and that data is available in Target reports. Learn more in ÃÛ¶¹ÊÓƵ Target documentation.
Several types of data can be utilized by ÃÛ¶¹ÊÓƵ Target:
- Data from the ÃÛ¶¹ÊÓƵ Campaign datamart
- Segments linked to the visitor ID in ÃÛ¶¹ÊÓƵ Target, if the data used is not subject to legal limitations
- ÃÛ¶¹ÊÓƵ Target data: user agent, IP address, geolocation data