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About Campaign-Target integration about-campaign-target-integration

Integration between ÃÛ¶¹ÊÓÆµ Campaign and ÃÛ¶¹ÊÓÆµ Target (Classic and Standard) within ÃÛ¶¹ÊÓÆµ Experience Cloud allows you to insert a dynamic image from ÃÛ¶¹ÊÓÆµ Target into an ÃÛ¶¹ÊÓÆµ Campaign email delivery.

This integration allows recipient to receive email sent via ÃÛ¶¹ÊÓÆµ Campaign including a dynamic version of the content thanks to ÃÛ¶¹ÊÓÆµ Target. This dynamic version is computed depending on the rules specified beforehand when creating the email.

Several types of data can be used by ÃÛ¶¹ÊÓÆµ Target:

  • Data from the ÃÛ¶¹ÊÓÆµ Campaign datamart
  • Segments linked to the visitor ID in ÃÛ¶¹ÊÓÆµ Target, if the data used is not subject to legal limitations
  • ÃÛ¶¹ÊÓÆµ Target data: user agent, IP address, geolocalization data

For more information on the integration between ÃÛ¶¹ÊÓÆµ Campaign and ÃÛ¶¹ÊÓÆµ Target, you can also refer to the ÃÛ¶¹ÊÓÆµ Target Portal.

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