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SMS generation with AI Assistant generative-sms

IMPORTANT
Before starting to use this capability, read the related Guardrails and Limitations.
You must agree to a before using AI Assistant in ÃÛ¶¹ÊÓÆµ Campaign Web. For more information, contact your ÃÛ¶¹ÊÓÆµ representative.

Once you craft and personalize your SMS messages to suit your audience, elevate your communication with AI Assistant in ÃÛ¶¹ÊÓÆµ Campaign Web, powered by innovative AI technology.

This tool provides intelligent suggestions for refining your content, ensuring that your messages resonate effectively and maximize engagement.

  1. After creating and configuring your SMS delivery, click Edit content.

    For more information on configuring your SMS delivery, refer to this page.

  2. Fill in the Basic details for your delivery. Once completed, click Edit content.

  3. Access the Show AI Assistant menu. You can also access it next to your Message field.

    Screenshot showing the Show AI Assistant menu {modal="regular"}

  4. Fine-tune the content by describing what you want to generate in the Prompt field.

    If you need assistance crafting your prompt, access the Prompt Library, which provides a diverse range of prompt ideas to improve your deliveries.

    Screenshot showing the Prompt Library {modal="regular"}

  5. Tailor your prompt using the Text settings option:

    • Communication strategy: Choose the most suitable communication style for your generated text.
    • Tone: Ensure the tone of your email resonates with your audience. Whether you want to sound informative, playful, or persuasive, AI Assistant adapts the message accordingly.
    • Text Length: Use the slider to select the desired length of your text.

    Screenshot showing Text settings options {modal="regular"}

  6. From the Brand assets menu, click Upload brand asset to add any brand asset containing content that provides additional context to AI Assistant, or select a previously uploaded one.

    Previously uploaded files are available in the Uploaded brand assets drop-down. Toggle the assets you wish to include in your generation.

  7. Once your prompt is ready, click Generate.

  8. Browse through the generated Variations and click Preview to view a full-screen version of the selected variation or Apply to replace your current content.

  9. Click the percentage icon to view your Brand Alignment Score and identify any misalignments with your brand.

    Learn more on Brand alignment score.

    {modal="regular"}

  10. Navigate to the Refine option within the Preview window to access additional customization features and fine-tune your variation to your preferences:

    • Use as reference content: The chosen variant serves as the reference content for generating other results.
    • Use simpler language: AI Assistant helps you write clear, concise messages that everyone can understand.
    • Rephrase: AI Assistant rephrases your message to keep it engaging for different audiences.

    You can also change the Tone and Communication strategy of your text.

    Screenshot showing refinement options {modal="regular"}

  11. Click Select once you find the appropriate content.

  12. Insert personalization fields to customize your SMS content based on profile data. Learn more about content personalization.

  13. After defining your message content, click the Simulate content button to control the rendering and check personalization settings with test profiles. Learn more.

When you define your content, audience, and schedule, prepare your SMS delivery. Learn more.

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