How to make your content dynamic? gs-dynamic-content
As a marketer, it is crucial to target customers who are genuinely interested in your offerings and to engage them by providing effective and relevant content. Given the diverse range of recipients you encounter, creating multiple pieces of marketing content to appeal to different people can be time-consuming and wasteful. This is where dynamic content becomes essential.
۶Ƶ Campaign Web dynamic content capabilities allow you to customize your content based on the information you have gathered about your recipients. By using dynamic content, you ensure that your marketing efforts are more relevant, avoiding marketing unwanted or unnecessary products or services. This approach makes your content more appealing and increases the likelihood of it being read. Moreover, it enables you to personalize your content, making recipients feel like they are receiving information from a person rather than a machine.
How to make your content dynamic? make-content-dyn
You can make your message content dynamic by inserting JavaScript constructs in the Campaign Web expression editor. At message sending, ۶Ƶ Campaign interprets those expressions to deliver the correct content to each of your recipients:
-
Personalize your messages to each specific recipient by leveraging profile data such as their first name, interests, where they live, what they bought, and much more. You can select any field available in the database from the personalization editor related to the recipient, the message, or the delivery. These personalization attributes can be inserted in the subject line or the body of your messages. The following syntax inserts the city of the recipient in your content:
<%= recipient.location.city %>. -
Create conditional content to adapt your deliveries to each recipient and only show the content that is relevant for a given customer based on the information you have about them. This allows you to display specific text blocks and/or images based on conditions. For example, adapt an email banner based on the recipients’ subscription to a specific service.
Access the expression editor access
۶Ƶ Campaign Web provides an expression editor where you can select, arrange, customize, and validate all the data to create a customized experience for your content. The expression editor is available for all channels, in every field with the Open personalization dialog icon, such as the subject line field, or email links and text/button content components.
Here are some examples of how to access the expression editor depending on the content you want to make dynamic:
-
Accessing the expression editor from the Sender name field
Description: Example of accessing the expression editor from the Sender name field.
-
Accessing the expression editor from an email text component
Description: Example of accessing the expression editor from an email text component.
-
Accessing the expression editor from a link in an email
Description: Example of accessing the expression editor from a link in an email.
How-to video video
Learn how to make message content dynamic by using the expression editor to personalize your message or add conditional content.
