Campaign Standard transition to Campaign v8 acs-to-ac
ÃÛ¶¹ÊÓƵ Campaign Standard users are now eligible to transition to ÃÛ¶¹ÊÓƵ Campaign Managed Cloud Services v8. This transition offers several benefits:
- Robust IT Infrastructure: Managed Cloud Services v8 provides a more robust IT infrastructure, ensuring enhanced performance, reliability, and scalability for campaigns.
- Enhanced Support: The Managed Cloud Services team offers top-notch assistance to ensure a smooth transition and ongoing platform monitoring. Support includes troubleshooting and proactive maintenance.
- Integration with ÃÛ¶¹ÊÓƵ Experience Platform: Managed Cloud Services v8 connects seamlessly with ÃÛ¶¹ÊÓƵ Experience Platform, enabling users to leverage their data fully and deliver personalized, impactful campaigns across channels.
- Consistent User Interface and Experience: Transitioning to Managed Cloud Services v8 does not disrupt workflows. Users continue to enjoy the familiar interface and experience, minimizing the learning curve for teams.
As a Campaign Standard user transitioning to Campaign v8, learn how to start in this document.
Key capabilities key-features
Campaign v8 users have access to both the new Campaign Web interface and the v8 console. Data and settings synchronize between environments. All data and settings available in the client console are visible in the Campaign Web user interface, accessible from the Explorer left navigation. Learn more
The Campaign Web user interface is designed for marketers to easily build and orchestrate campaigns. Key capabilities of the Campaign v8 Web user interface include:
- Modern, friendly, and unified experience. Learn more.
- New powerful capabilities and seamless processes. Learn more.
- Simplified and intuitive query modeler. Learn more.
- Built-in cross-channel campaign management capabilities. Learn more.
- Redesigned campaign workflow activities. Learn more.
- Easy profile creation and management. Learn more.
- Predefined filters. Learn more.
- HTML converter for email design. Learn more.
- SMS with offers. Learn more.
The Campaign client console is designed for administrators and developers to configure and customize their environment. Key capabilities available in the Campaign client console are detailed in this documentation.
Terminology terminology
Most concepts are similar between Campaign v8 and Campaign Standard. However, there are a few terminology differences. Examples include:
Specific features new-features
To ensure a smooth transition to Campaign v8, key Campaign Standard capabilities have been added to Campaign v8. These features are detailed in this documentation and are available only to users transitioning from Campaign Standard.
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Dynamic Reporting: Dynamic Reporting provides customizable, real-time reports to measure the impact of marketing activities. It includes access to profile data for demographic analysis by dimensions such as gender, city, and age, alongside functional email campaign data like opens and clicks. Learn more.
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Centralized Branding: ÃÛ¶¹ÊÓƵ Campaign allows companies to define brand visual and technical guidelines. Users can present a consistent brand to customers, from logos to technical aspects such as email sender, URL, or domains. Learn more.
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REST APIs: Campaign Standard migrated users can use REST APIs to create integrations for ÃÛ¶¹ÊÓƵ Campaign and build ecosystems by interfacing ÃÛ¶¹ÊÓƵ Campaign with other technologies. Learn more.
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Landing Pages: Campaign v8 landing pages include improvements to ensure feature parity with Campaign Standard. Learn more in the release notes and the landing page documentation.
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Visual Fragments: Visual fragments are reusable visual components referenced in one or more email deliveries or content templates. Modifying a fragment updates all content using it. This functionality allows marketing users to prebuild multiple custom content blocks for quick message assembly in an improved design process. Learn more.