Share audiences with ÃÛ¶¹ÊÓƵ Experience Cloud solutions shared-audiences
Option 1: AEP Sources and Destinations
Option 2: ÃÛ¶¹ÊÓƵ People/AAM
You can integrate ÃÛ¶¹ÊÓƵ Campaign with People core service or ÃÛ¶¹ÊÓƵ Audience Manager. You will then be able to:
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Import shared audiences/segments from different ÃÛ¶¹ÊÓƵ Experience Cloud solutions into ÃÛ¶¹ÊÓƵ Campaign. Audiences can be imported via lists in ÃÛ¶¹ÊÓƵ Campaign.
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Export lists in the form of ÃÛ¶¹ÊÓƵ Experience Cloud shared audiences. These audiences can be used in the different ÃÛ¶¹ÊÓƵ Experience Cloud solutions that you use. Audiences can be exported after targeting in a workflow, using a dedicated Update shared audience activity.
This integration supports two types of ÃÛ¶¹ÊÓƵ Experience Cloud IDs:
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Visitor ID: this type of identifier reconciles ÃÛ¶¹ÊÓƵ Experience Cloud visitors with ÃÛ¶¹ÊÓƵ Campaign recipients.
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Declared ID: this type of identifier reconciles all types of data with elements from the ÃÛ¶¹ÊÓƵ Campaign database. It is represented in ÃÛ¶¹ÊÓƵ Campaign as a predefined reconciliation key.
note note NOTE Declared ID data source can now also be used with People core service integration. If you are using the People core service integration and want to add the Audience Manager integration, you will need the help of an ÃÛ¶¹ÊÓƵ Audience Manager consultant’s to avoid losing all of the ID syncs collected when transitioning to using this Declared ID data source in an ÃÛ¶¹ÊÓƵ Audience Manager context.
See:
ÃÛ¶¹ÊÓƵ Audience Manager documentation
ÃÛ¶¹ÊÓƵ Experience Cloud Central Interface Components Guide