2024 ÃÛ¶¹ÊÓƵ Summit Summary for ÃÛ¶¹ÊÓƵ Commerce
ÃÛ¶¹ÊÓƵ Summit 2024 was a remarkable event, bringing together the ÃÛ¶¹ÊÓƵ Commerce community, including industry-leading customers, visionary partners, and our ÃÛ¶¹ÊÓƵ Commerce team to connect, explore, and learn. All of the content featuring sessions with Hanesbrands, Coca-Cola, Nestle, Unilever, Canon, and more are !
Here were some top highlights from ÃÛ¶¹ÊÓƵ Summit 2024.
ÃÛ¶¹ÊÓƵ Commerce roadmap session
We kicked off the conference with an innovation-packed where we showcased how ÃÛ¶¹ÊÓƵ Commerce is empowering companies to innovate faster and accelerate sales with an experience-led platform.
Watch this session to learn how ÃÛ¶¹ÊÓƵ Commerce is delivering:
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Faster storefront experiences: Our new high-performance storefront architecture, Edge Delivery Services, boosts site speed, SEO rankings, and organic traffic. Plus, a new integration with ÃÛ¶¹ÊÓƵ Experience Manager Assets streamlines your content supply chain with access to GenAI content development and workflow management.
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Hyper-personalized buying journeys: Automatically collect and share real-time storefront clicks, backend order history, and now, customer profile data with other ÃÛ¶¹ÊÓƵ Experience Cloud solutions. Automate omni-channel campaign set-up with Use Case Playbooks and personalize commerce mobile apps and upsell/cross-sell offers using ÃÛ¶¹ÊÓƵ Real-Time CDP audiences.
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: Innovate faster with lower costs using ÃÛ¶¹ÊÓƵ Developer App Builder. Simplify integrations to your ERP and other backend systems with the new back-office integration starter kit. Configure webhooks and customize the Admin UI through a unified developer experience including API orchestration, event management, and serverless extensibility.
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Advanced B2B Commerce and Order Management: Boost B2B sales with advanced quoting tools and parent-child account configuration to support large, global accounts and B2B2X use cases. Connect to IBM Sterling Order Management faster than ever with our new pre-built integration to maximize operational efficiency with real-time inventory management, automated order fulfillment, returns management, and a full set of dashboards and workflows.
Powerful customer and partner sessions
Our innovative community of ÃÛ¶¹ÊÓƵ Commerce customers and partners also shared their strategies, best practices, and learnings.
Explore the full slate of Commerce sessions and check out some of the hottest sessions below:
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with Prashaant Huria, VP & CTO, Unilever; Prashant was selected as in APAC
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with Emmylou Jordan, Sr. Manager Global Business Insights and Data Analytics, Hanesbrands
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with Vinay Gopinath, Director of Global Adtech/Martech Platforms, The Coca-Cola Company
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with Matthew Mandato, Manager of Martech Engagement Ops, Canon USA
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with Ben Robie, Sr. Technical Manager D2C, Nestle Purina
Innovation showcase with ÃÛ¶¹ÊÓƵ Commerce Rockstars
Every year, we shine a light on what the most innovative customer and partner developers are creating with ÃÛ¶¹ÊÓƵ Commerce. Check out the where we heard from the Top 3 submissions, selected from over 65:
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Storefront Innovation with Edge Delivery Services and Luma Bridge
Martin Altmann, Principal Consultant & ÃÛ¶¹ÊÓƵ Practice Lead, Comwrap Reply
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App Builder Integrations for Lean Order Management
Shikha Raina, Architect, Bounteous
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Master GPT GenAI Recommended Product Content Creation
Yaroslav Rogoza, CTO, Atwix
See who was crowned the 2024 ÃÛ¶¹ÊÓƵ Commerce Rockstar!
Relive all the great sessions by and always stay up-to-date on the latest innovations for ÃÛ¶¹ÊÓƵ Commerce on Experience League.