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DocumentationCommerceÃÛ¶¹ÊÓƵ Commerce Optimizer Guide

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Success metrics report

Last update: Tue Jun 24 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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This page provides an overview of the key performance metrics for your ÃÛ¶¹ÊÓƵ Commerce Optimizer store. The goal is for you to quickly understand the results of implementing ÃÛ¶¹ÊÓƵ Commerce Optimizer then help you and your team identify opportunities for growth, and highlight areas for optimization.

Success metrics report

The metrics in the report are pulled from storefront event data. Learn more about the event data collected.

Generate a report

  1. From the left rail, select Managing Results > Success Metrics.

  2. At the top of the page, select the catalog view from which to generate the report. In the sample image above, the catalog view selected is a fictitious automobile conglomerate named Carvelo.

  3. Under Report configuration specify the Date range, Country, based on your locale setting, and Currency.

  4. Click Apply.

    The Top highlights, Revenue, Conversion, Engagement, Acquisition, and Bounce Rate all update based on your report configuration.

  5. Click Export to save the report as a PDF.

Field descriptions

Field
Description
Date range
Options include Past 3 months, Past 7 days, Past 30 days, Past 6 months, Past 12 months, and Year to date.
Country
Based on the catalog source specified for your catalog view.
Currency
The currency specified for your catalog view.
Export
Saves the report as a PDF.
Top Highights
Summarizes metrics from each of the other tabs.
Revenue
The total amount of money generated from sales transactions. This is the primary financial metric that shows how much money your business is making from customer purchases.
Conversion
The percentage of visitors to your site who complete a purchase. This metric indicates how effectively your site converts browsers into buyers.
Engagement
Measures how actively users interact with your site, including metrics like time on site, pages per session, click-through rates, and social interactions. Higher engagement typically indicates users find your content valuable and are more likely to convert.
Acquisition
Refers to the process and cost of acquiring new customers. This includes metrics like customer acquisition cost (CAC), traffic sources, and the effectiveness of marketing channels in bringing new visitors to your site.
Bounce Rate
The percentage of visitors who leave your site after viewing only one page. A high bounce rate (typically above 50-60%) suggests users aren’t finding what they’re looking for or the page doesn’t meet their expectations, which can negatively impact conversions and revenue.
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