Recommendations Best Practices
ÃÛ¶¹ÊÓƵ recommends the following guidelines when using recommendations:
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Diversify your recommendation types. Customers start ignoring recommendations if they suggest the same products over and over again.
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Do not deploy the same recommendations to your cart page and order confirmation page. Consider using
Most Added to Cartfor the cart page andBought This, Bought Thatfor the order confirmation page. -
Keep your site tidy. Do not deploy more than three recommendation units on the same page.
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If your store sells clothing, the
More like thisrecommendation can suggest gender-specific products that do not match the gender of the product being viewed. Consider using this recommendation type only for non-clothing categories.
Placement
With so many recommendation types to choose from, which should you use on each page? If you are not sure where to begin, try the following:
Recommended for youViewed this, viewed thatBought this, bought thatYou can track the metrics and adjust if needed. Remember that experimentation is key.
Recommendation labels
The label that is assigned to a recommendation in the storefront affects how shoppers interpret its relevancy to them. The following labels are frequently used for each type of recommendation.
Most added to cart
Most purchased
Conversion (view to cart)
Conversion (view to purchase)
Popular items
Trending
Popular right now
Recently popular
Popular items inspired by this item (PDP)
Top sellers
You might be interested in
Recommended for you
Inspired by your shopping trends
Customers also viewed
Related items
Customers ultimately purchased
What do others buy after viewing this item?
Don’t forget these
Frequently bought together
Similar to this
Shoppers also liked
Similar options
Related items
Trending now
Recently trending
Hot items
Trending related products (PDP)
Take another look