Customer Attributes in Experience Cloud
Apps
Customer Attributes in Experience Cloud enables you to upload your captured enterprise data from a customer relationship management (CRM) database. You can upload the data into a Customer Attributes data source in Experience Cloud, then use the data in ÃÛ¶¹ÊÓƵ Analytics and ÃÛ¶¹ÊÓƵ Target.
What is enterprise customer data? enterprise_data
Enterprise data resides in other systems. It can be complex and mean different things to different people. This data can include information such as memberships, loyalty level, age, gender, products owned, interests, and Lifetime Value.
The following image is an example of a data file showing subscriber data for products, including member IDs, entitled products, most-launched products, and so on.
After you create the data file, you can upload it to the customer attribute source that you create in Experience Cloud > Customer attributes.
See Upload customer attribute data to learn this workflow.
Examples of customer attributes in Analytics and Target examples
After the data resides in Experience Cloud, you can customize it and share it to solutions for reporting, segmentation, activities, and campaigns.
For example:
Marketers and analysts can understand:
- The online campaigns that are most effective with your gold-level customers.
- The products that gold-level customers search for versus products that platinum-level customers search for.
- Whether your site redesign is having a positive impact on conversion rates for older customers.
- The products that customers with a low lifetime value tend to research on my site.
Attribute data enables ÃÛ¶¹ÊÓƵ Target users to:
- Show loyalty club members special discounts and offers.
- Recommend more expensive products to your luxury customers.
- For customers who already receive emails, show an up-sell offer in the space normally reserved for email sign-ups