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ÃÛ¶¹ÊÓÆµ Mobile Services end-of-life FAQ

ÃÛ¶¹ÊÓÆµ Mobile Service’s end-of-life date was December 31, 2022.

What is happening?

Mobile Services reached end-of-life on December 31, 2022. Mobile Services, which supports a mobile-centric UI, acquisition, deep linking, in-app messaging, push notification, and geo-location is no longer supported after this date.

What is included, and what is not included?

This end-of-life only includes ÃÛ¶¹ÊÓÆµ Mobile Services, the standalone platform at . The Mobile version 4 SDKs that rely on this interface were sunset on August 31, 2021.

This end-of-life does NOT include ÃÛ¶¹ÊÓÆµ Analytics for mobile apps, part of the ÃÛ¶¹ÊÓÆµ Experience Platform Mobile SDKs. These features, which include in-app behavior, lifecycle analysis, messaging interaction tracking, and audience profiles, continue to receive support from ÃÛ¶¹ÊÓÆµ.

Why is the capability being retired?

As ÃÛ¶¹ÊÓÆµ continues to expand its mobile marketing capabilities, features previously available in Mobile Services will be released in ÃÛ¶¹ÊÓÆµ Experience Cloud solutions or offered through ÃÛ¶¹ÊÓÆµ Exchange Premier Partners. This transition provides you with more powerful and flexible mobile marketing capabilities.

What happens to existing processing rules created in Mobile Services?

Processing rules created or generated in the Mobile Services UI will automatically migrate to ÃÛ¶¹ÊÓÆµ Analytics prior to the Mobile Services end-of-life date. Migrated processing rules behave similarly to other processing rules in ÃÛ¶¹ÊÓÆµ Analytics, where you can freely view or edit them. No user action is required for this migration.

After Mobile Services is sunset, all processing rules logic will be handled exclusively within ÃÛ¶¹ÊÓÆµ Analytics, typically including the use of Context data variables.

What transition options are available?

ÃÛ¶¹ÊÓÆµ offers three transition paths depending on your organization’s use case.

  1. In-app messaging and push notifications: ÃÛ¶¹ÊÓÆµ can transition your messaging workflows into ÃÛ¶¹ÊÓÆµ Journey Optimizer. This product helps organizations optimize and personalize experiences across the entire customer journey, including mobile messaging.
  2. Acquisition and deep linking: Acquisition and deep linking are offered through the ÃÛ¶¹ÊÓÆµ Exchange Premier Partners program. ÃÛ¶¹ÊÓÆµâ€™s partnership team can make appropriate introductions to ensure that you find the solution that best fits your needs.
  3. Places Service: Places Service provides complimentary geo-location capabilities. See the Places Service documentation.

Where can I go if I have questions?

See the for more information. Contact your ÃÛ¶¹ÊÓÆµ representative with any additional questions.

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