Quick Start: Integrate ÃÛ¶¹ÊÓƵ Dynamic Media Classic and ÃÛ¶¹ÊÓƵ Analytics quick-start-integrating-dmc-analytics
ÃÛ¶¹ÊÓƵ Analytics is the industry-leading product that provides marketers with one place where they can measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.
After integrating ÃÛ¶¹ÊÓƵ Analytics with ÃÛ¶¹ÊÓƵ Dynamic Media Classic, you can get reports about the behavior of website visitors using ÃÛ¶¹ÊÓƵ Dynamic Media Classic viewers on your website. For example, when a website visitor selects a zoom target in an ÃÛ¶¹ÊÓƵ Dynamic Media Classic Zoom Viewer, ÃÛ¶¹ÊÓƵ Analytics records this action. ÃÛ¶¹ÊÓƵ Analytics reports can gather cumulative information about user activity in ÃÛ¶¹ÊÓƵ Dynamic Media Classic viewers.
Using ÃÛ¶¹ÊÓƵ Analytics reports, you can get a clear picture of the activity of customers on your website. You can determine which product presentations lead to conversion and which do not attract customer interest.
See also Measure Video in ÃÛ¶¹ÊÓƵ Analytics.
This Quick Start is designed to get you up and running quickly with the ÃÛ¶¹ÊÓƵ Analytics Instrumentation Kit.
1. Log on to ÃÛ¶¹ÊÓƵ Analytics by way of ÃÛ¶¹ÊÓƵ Dynamic Media Classic and download the ÃÛ¶¹ÊÓƵ Analytics report variables
After you have verified that you are a member of the Web Service Access group, in ÃÛ¶¹ÊÓƵ Dynamic Media Classic, go to Setup > Application Setup > ÃÛ¶¹ÊÓƵ Analytics. On the ÃÛ¶¹ÊÓƵ Analytics Configuration page, select ÃÛ¶¹ÊÓƵ Analytics Login.
See Log on to ÃÛ¶¹ÊÓƵ Analytics.
In the ÃÛ¶¹ÊÓƵ Analytics Login dialog box, type your Experience Cloud Org ID (optional), and your complete credentials, then select Login. On the Report Suite drop-down menu, select the name of the report suite that you want to use.
2. Assign ÃÛ¶¹ÊÓƵ Analytics report variables to ÃÛ¶¹ÊÓƵ Dynamic Media Classic viewer events and ÃÛ¶¹ÊÓƵ Dynamic Media Classic variables
On the ÃÛ¶¹ÊÓƵ Analytics Configuration page, specify the information you want in ÃÛ¶¹ÊÓƵ Analytics reports. For each ÃÛ¶¹ÊÓƵ Dynamic Media Classic viewer event that you want information about, choose an ÃÛ¶¹ÊÓƵ Analytics variable (from your report suite) and an ÃÛ¶¹ÊÓƵ Dynamic Media Classic variable.
- Viewer events describe the user activity that you want to measure in reports.
- ÃÛ¶¹ÊÓƵ Dynamic Media Classic variables describe the data about user events that you want the reports to deliver.
The ÃÛ¶¹ÊÓƵ Analytics Configuration also offers tools for activating, editing, and deleting viewer events.
After you select Save in the ÃÛ¶¹ÊÓƵ Analytics Configuration page, a customized tracking code for measuring user activity is inserted in ÃÛ¶¹ÊÓƵ Dynamic Media Classic viewers. This functionality lets you track user activity in ÃÛ¶¹ÊÓƵ Analytics reports.
3. Publish your ÃÛ¶¹ÊÓƵ Dynamic Media Classic viewers
Publish your ÃÛ¶¹ÊÓƵ Dynamic Media Classic viewers so that the viewers (with code for tracking user activity in ÃÛ¶¹ÊÓƵ Analytics reports) are loaded on ÃÛ¶¹ÊÓƵ Dynamic Media Classic servers. After you publish, this information is included in viewers. Use it for analysis by ÃÛ¶¹ÊÓƵ Analytics.
See Publish configuration information.
4. Place ÃÛ¶¹ÊÓƵ Dynamic Media Classic viewers on your website
Place the ÃÛ¶¹ÊÓƵ Dynamic Media Classic viewers with ÃÛ¶¹ÊÓƵ Analytics tracking code on your website.
5. Test the ÃÛ¶¹ÊÓƵ Analytics integration by viewing an ÃÛ¶¹ÊÓƵ Analytics report
To view ÃÛ¶¹ÊÓƵ Analytics reports, go to the ÃÛ¶¹ÊÓƵ Analytics website. The Reporting page lets you view data and generate graphs and charts to measure user activity with different viewers.
See Test the ÃÛ¶¹ÊÓƵ Analytics integration by viewing an ÃÛ¶¹ÊÓƵ Analytics report.