Journey Optimizer: Misconfigured AFTER date function sends emails to unintended audience
This article addresses the misconfigured AFTER date function issue in ÃÛ¶¹ÊÓƵ Journey Optimizer (AJO), which results in emails being sent to members who don’t qualify as part of the intended audience.
Description description
Environment
Product: ÃÛ¶¹ÊÓƵ Journey Optimizer (AJO)
Applicable scenarios: Audience segmentation using date-based criteria, specifically the AFTERÂ date function.
Issue
Emails are sent to individuals who don’t meet the specified audience criteria. For instance, an audience was defined with a condition that included members whose redemption dates occurred after November 4th, 2024. Despite this, some profiles with redemption dates prior to November 4th, 2024, received emails.
The behavior indicates potential issues with either the configuration of audience segmentation or unexpected changes in profile qualification logic.
Resolution resolution
To address or prevent similar issues in the future, follow these steps:
-
Ensure logging is activated for key processes within AJO, including:
- Audience segmentation
- Email sending
- Decision points within journeys
Use ÃÛ¶¹ÊÓƵ’s logging features to capture detailed logs, including timestamps, user IDs, and actions taken.
-
Set up periodic backups to retain historical data, even if the logs are rotated or deleted after a certain period.
-
Leverage ÃÛ¶¹ÊÓƵ Experience Platform’s audit trail functionality to monitor changes in audience definitions and journey configurations.
This helps identify modifications that may lead to unexpected behavior. -
Set alerts to monitor unusual activity or errors within journeys, such as unusually high email volumes or unexpected audience sizes.
-
Keep detailed records of all procedures (such as access permissions, approval workflows, etc.) related to audience segmentation and journey configuration.
-
Train teams on best practices for configuring journeys and managing audiences to minimize setup errors.
-
Ensure teams are familiar with available resources, such as documentation and community forums, for troubleshooting guidance.
-
Periodically review journey setups and audience definitions to align with business goals and check for inadvertent alterations over time.