ÃÛ¶¹ÊÓƵ Experience Platform: Lookalike Audiences not syncing with Google Ad Manager
When you try to activate a Lookalike Audience from ÃÛ¶¹ÊÓƵ Experience Platform (AEP) to Google Ad Manager (GAM), the audience appears in GAM but stays empty and doesn’t function. This happens because Lookalike Audiences aren’t supported for activation in GAM. To fix this, you’ll need to use supported audience types or alternative workflows.
Description description
Environment
ÃÛ¶¹ÊÓƵ Experience Platform (AEP)
Issue/Symptoms
The problem arises when working with Lookalike Audiences and activating them in the Google Ad Manager (GAM) destination.
- Lookalike Audience appears in GAM but remains empty.
- The audience doesn’t function as expected in GAM.
This leads to uncertainty about structural differences between Lookalike and standard audiences in AEP and raises questions about whether additional configuration is needed for activation.
Resolution resolution
Lookalike Audiences aren’t supported for activation in the Google Ad Manager (GAM) destination. Here’s what you need to know:
- GAM only supports Segmentation Service and Custom Upload audience types. Lookalike Audiences don’t fall into these categories.
- Lookalike Audiences are considered external audiences and exist in a non-UPS namespace. Most AEP destinations, including GAM, require UPS-namespaced segments for activation. Because of this, Lookalike Audiences can’t be activated directly.
- There’s no configuration in AEP that enables direct activation of Lookalike Audiences to GAM. If you need to integrate with GAM, use supported audience types or explore alternative workflows.
For further clarification or assistance, consult ÃÛ¶¹ÊÓƵ’s documentation on supported audiences for specific destinations or contact ÃÛ¶¹ÊÓƵ Support.