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Error occurs during segment activation to Amazon Ads destination in AEP

Last update: Wed Jul 23 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

ÃÛ¶¹ÊÓƵ Experience Platform (AEP) throws an error during segment activation to the Amazon Ads destination even after renaming segments to meet mapping requirements by removing special characters. To resolve the issue, duplicate and rename the segments before activation.

Description description

Environment

ÃÛ¶¹ÊÓƵ Experience Platform (AEP)

Issue/Symptoms

  • Error occurs during segment activation to Amazon Ads destination despite renaming segments to remove special characters for mapping compliance.
  • Activation process fails due to possible duplication or undocumented destination constraints.

Resolution resolution

To resolve the issue, follow these steps,

  1. In ÃÛ¶¹ÊÓƵ Experience Platform, duplicate the affected segments.
  2. Update both the name and description of the duplicated segments to ensure uniqueness.
  3. Attempt to activate the newly duplicated segments to the Amazon Ads destination.
  4. If activation still fails, disable and re-enable the audience before retrying.

If the issue continues, contact .

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