Integrating Landing Pages with ÃÛ¶¹ÊÓƵ Analytics integrating-landing-pages-with-adobe-analytics
AEM has integrated the landing pages solution with by using the following call-to-action (CTA) components:
- Click Through Component
- Graphical Link Component
These components expose certain attributes that can be mapped via ÃÛ¶¹ÊÓƵ Analytics variables (Traffic, conversion variables) and success events to send information to ÃÛ¶¹ÊÓƵ Analytics.
Prerequisites prerequisites
ÃÛ¶¹ÊÓƵ recommends that you go through the existing AEM-ÃÛ¶¹ÊÓƵ Analytics integration to understand how this integration works.
Components available for mapping components-available-for-mapping
In AEM, the Call to Action components - ClickThroughLink and GraphicalLink - displayed here in the sidekick, can be mapped to ÃÛ¶¹ÊÓƵ Analytics variables.
Mapping Landing Page components to ÃÛ¶¹ÊÓƵ Analytics mapping-landing-page-components-to-adobe-analytics
To map landing page components to ÃÛ¶¹ÊÓƵ Analytics:
- After creating the ÃÛ¶¹ÊÓƵ Analytics configuration and creating a framework, select the appropriate reporting suite from the drop-down menu. This results in fetching the ÃÛ¶¹ÊÓƵ Analytics variables and showing them in the content finder.
- Drag and drop Call to Action (CTA) components from the sidekick into the mapping area in the middle of the page, as appropriate.
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Map these exposed attributes with any ÃÛ¶¹ÊÓƵ Analytics variables from the content finder. The framework is now ready to use.
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You can now create a landing page or open an existing landing page with existing CTA components and click Cloud Services tab in Page Properties from the sidekick (in the touch-optimized UI, select Open Properties and click Cloud Services) and configure the framework to use with landing page. Select the framework from the drop-down list.
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After configuring the framework with the landing page, you can now use the instrumented components and any clicks on CTA are recorded in ÃÛ¶¹ÊÓƵ Analytics.