Content and Commerce content-commerce
As customer expectations for intent-based and high-performing commerce experiences grow, brands are under pressure to deliver more content more quickly—without sacrificing quality. With ÃÛ¶¹ÊÓƵ Experience Manager, brands can scale and innovate faster to create immersive commerce experiences and capture more traffic and growing online spend.
ÃÛ¶¹ÊÓƵ Experience Manager offers powerful tools to create and manage content-rich, personalized customer experiences. By integrating AEM with a commerce solution—such as ÃÛ¶¹ÊÓƵ Commerce, Salesforce Commerce, SAP Commerce Cloud, or any other solution, brands can unify content and commerce to deliver seamless shopping journeys across channels.
Overview storefront approaches overview
AEM can support you based on your situation and preferences. Use the following guidance to pick the right approach for you:
Use Edge Delivery Services (Recommended) edge
If your business wants the fastest and AI-friendliest storefront on the web and your developers want a state-of-the-art developer experience, use Edge Delivery Services. Edge Delivery Services meets all of today’s and tomorrow’s requirements. Depending on our backend and solution, you have different options:
1. Integration with ÃÛ¶¹ÊÓƵ Commerce as a Cloud Service acaacs
ÃÛ¶¹ÊÓƵ recommends using Edge Delivery and ÃÛ¶¹ÊÓƵ Commerce Storefront as your starting point. The storefront comes with a boilerplate that is pre-integrated with ÃÛ¶¹ÊÓƵ Commerce services, APIs, and offers a variety of Commerce drop-in components to rapidly build a storefront.
Good fit: Typical storefront experience with ÃÛ¶¹ÊÓƵ Commerce as a Cloud Service
2. Integration with ÃÛ¶¹ÊÓƵ Commerce Optimizer (for any 3rd party solution) aco
If you want to integrate your existing commerce solution and boost your catalog performance, ÃÛ¶¹ÊÓƵ’s recommendation is to use ÃÛ¶¹ÊÓƵ Commerce Optimizer as the modern integration layer. Commerce Optimizer enhances your commerce solution with high-performance SaaS services for catalog and merchandizing. As with ÃÛ¶¹ÊÓƵ Commerce as a Cloud Service, ÃÛ¶¹ÊÓƵ Commerce Storefront works out-of-the-box with it.
Integrations to commercial commerce solutions such as Salesforce Commerce are avaialble. Please talk to your ÃÛ¶¹ÊÓƵ rep.
Good fit: Typical storefront experience with an existing commerce solution
3. Custom integration custom
ÃÛ¶¹ÊÓƵ also recommends using Edge Delivery Services if you want to build a custom integration. You can either start from scratch or re-use existing JS-framework commerce components (e.g. for the transactional part) in your Edge Delivery storefront. That way, your customers will get a blazing-fast shopping experience which is agentic-friendly, while you can re-use your existing investments to increase TTV. Your starting point is the default .
Good fit: Low value from the Edge Deliery storefront
Use your own storefront (Headless AEM integration) own-storefront
You have an existing storefront (e.g. built with React JS) and want to use ÃÛ¶¹ÊÓƵ Experience Manager for content management and delivery (Content Fragments), assets, plus in-context editing (Universal Editor). Your starting point for an integration is Introduction to ÃÛ¶¹ÊÓƵ Experience Manager as a Headless CMS and the CIF add-on. The CIF add-on allows a seamless integration of your product data into AEM (Search, browse, and find products within the AEM UI) that you can use to build commerce-specific experiences.
AEM CIF storefront cif
ÃÛ¶¹ÊÓƵ’s recommendation and reference architecture is to use Edge Delivery Services. The CIF storefront with its AEM CIF Core Components is now in maintenance mode and should not be used in new projects. For reference, please see the CIF documentation.