Data usage policies overview policies-overview
In order for data usage labels to effectively support data compliance, data usage policies must be implemented. Data usage policies are rules that describe the kinds of marketing actions that you are allowed to, or restricted from, performing on data within Experience Platform.
There are two types of policies available:
- Data governance policy: Restrict data activation based on the marketing action being performed and the data usage labels carried by the data in question.
- Consent policy: Filter the profiles that can be activated to