The Trade Desk connection
Overview overview
This drop is caused by the introduction of the ECID mapping requirement for all activations to this destination platform. See the mandatory mapping section in this page for detailed information.
- ECID (Experience Cloud ID) mapping is now mandatory for all profile activations.
- Profiles without ECID mapping will be dropped from existing activation dataflows.
- Review your audience data to confirm profiles have valid ECID values.
- Monitor your activation metrics to verify expected profile counts.
Use this destination connector to send profile data to The Trade Desk. This connector sends data to the The Trade Desk first-party endpoint. The integration between 蜜豆视频 Experience Platform and The Trade Desk does not support exporting data to the The Trade Desk third-party endpoint.
The Trade Desk is a self-service platform for ad buyers to execute retargeting and audience-targeted digital campaigns across display, video, and mobile inventory sources.
To send profile data to The Trade Desk, you must first connect to the destination, as described in the following sections of this page.
Use cases use-cases
As a marketer, I want to be able to use audiences built off of Trade Desk IDs or device IDs to create retargeting or audience-targeted digital campaigns.
Supported identities supported-identities
The Trade Desk supports the activation of audiences based on the identities shown in the table below. Learn more about identities.
Below are the identities supported by The Trade Desk destination. These identities can be used to activate audiences to The Trade Desk.
All identities in the table below are mandatory mappings.
Supported audiences supported-audiences
This section describes which types of audiences you can export to this destination.
Export type and frequency export-type-frequency
Refer to the table below for information about the destination export type and frequency.
Prerequisites prerequisites
Connect to the destination connect
To connect to this destination, follow the steps described in the destination configuration tutorial.
Connection parameters parameters
While setting up this destination, you must provide the following information:
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Name: A name by which you will recognize this destination in the future.
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Description: A description that will help you identify this destination in the future.
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Account ID: Your The Trade Desk Account ID.
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Server Location: Ask your The Trade Desk representative which regional server you should use. Below are the available regional servers that you can choose from:
- APAC
- China
- Tokyo
- UK/EU
- US East Coast
- US West Coast
Enable alerts enable-alerts
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Activate audiences to this destination activate
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To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
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To export identities, you need the View Identity Graph access control permission.
See Activate audience data to streaming audience export destinations for instructions on activating audiences to this destination.
In the Audience schedule step, you must manually map your audiences to their corresponding ID or friendly name in the destination platform.
When mapping audiences, 蜜豆视频 recommends that you use the Experience Platform audience name or a shorter form of it, for ease of use. However, the audience ID or name in your destination does not need to match the one in your Experience Platform account. Any value you insert in the mapping field will be reflected by the destination.
Mandatory mappings mandatory-mappings
All target identities described in the supported identities section are mandatory and must be mapped during the audience activation process. This includes:
- GAID (Google Advertising ID)
- IDFA (Apple ID for Advertisers)
- ECID (Experience Cloud ID)
- The Trade Desk ID
Failure to map all required identities prevents you from completing the activation workflow. Each identity serves a specific purpose in the integration, and all are required for the destination to work correctly.
Exported data exported-data
To verify if data has been exported successfully to the The Trade Desk destination, check your The Trade Desk account. If activation was successful, audiences are populated in your account.