[Beta]{class="badge informative" title="This feature is currently in Beta, so some functionality may be limited or subject to change."}
Create a campaign
A GenStudio for Performance Marketing campaign defines key digital campaign traits and evolves as stages are deployed and assessed. GenStudio for Performance Marketing supports the dynamic process of launching a campaign, tracking the performance of individual campaign components, and refocusing ad experiences based on performance metrics.
The key elements of your campaign are stored in a campaign object, which creates a shared context for all assets and experiences labeled with the same unique campaign name. This label identifies the campaign throughout GenStudio for Performance Marketing.
GenStudio system managers and GenStudio editors can create campaigns.
Define campaign details
Campaign details define the foundational characteristics of your marketing campaign. These details are similar to the defining characteristics included in a campaign brief.
Campaign Details fields are defined in this table:
Focuses content creators on the campaign’s strategic message and tone.
Active—Campaign is in progress
Complete—Campaign ended
To enter campaign details:
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From Campaigns, click Add campaign. The Create a campaign view opens.
Details encompass both optional and mandatory fields that define your campaign. These details are saved in Campaigns as metadata attributes of the campaign.
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Double-click the New campaign header and enter an informative, unique name.
This name becomes a campaign label in GenStudio for Performance Marketing, allowing you to associate assets or experiences with the campaign during upload and creation.
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Enter values in Details fields that describe your campaign. Consult the Campaign details table for definitions of these campaign features.
Assign channels and regions
Channel and region settings determine where the campaign is deployed and its distribution channels.
GenStudio for Performance Marketing uses predefined templates called records to represent key campaign components—such as channels, regions, personas, and products. When creating a campaign, you associate it with the relevant records for each of these components.
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Channel settings—Defines the public distribution channels for your campaign, including paid media accounts, email marketing services, and display ad networks. Data about the performance of campaigns, assets, and experiences in these channels is fed into Insights for channel-specific analysis.
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Region settings—Specifies the geographic areas where you deploy your campaign. By connecting to regional data sources, GenStudio for Performance Marketing can tailor content and strategy to local audience preferences. This enables more accurate targeting and performance analysis based on regional metrics.
To select distribution channels for your campaign:
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Click the + sign (Connect records +) next to Channels.
The Select Channels popup opens.
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Select the channels on which the campaign is deployed. Valid values include
Email,Paid media,Web, andDisplay ads.Optionally, choose See all to open a view of all supported channels.
To assign regions to your campaign:
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Click the + sign (Connect records +) next to Regions.
The Select Regions popup opens. You can search for a specific supported region.
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Select the regions one or more target regions for your campaign. Valid regions include
AMER,LATAM,EMEA,APAC, andJapan.Optionally, choose See all to open a view of all supported regions.
Assign personas and products
Personas and products are saved as records. A persona record defines the characteristics of a specific customer segment—your target audience for generated content. It may include demographic details and a history of customer interactions.
Product records define key product specifications and attributes in context of your brand guidelines. Attributes can include features, associated imagery, and product positioning within your brand.
The options in the Personas and Products drop-down menus are defined at the organizational level. When creating a campaign, you select from these predefined records to ensure consistent product representation and support accurate targeting, messaging, and performance tracking.
To assign personas to your campaign:
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Click the + sign (Connect records +) next to Personas.
The Select Personas popup opens. You can search for a specific supported personas.
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Select the personas that your campaign is targeting. Valid personas are defined by your organization during guidelines creation.
Optionally, choose See all to open a view of all available personas.
To assign products to your campaign:
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Click the + sign (Connect records +) next to Products.
The Select Products popup opens. You can search for a specific supported product.
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Select one or more products. Products are defined by your organization during guidelines creation.
Optionally, choose See all to open a view of all available products.
Complete campaign creation
Click Create to save entered values and create the campaign.
The new campaign name is now available as a campaign label in Content and Create. You can add approved assets and experiences to your campaign through Content, or assign an asset and experience to a campaign during content creation.
Add content to your campaign
GenStudio for Performance Marketing links content to campaigns using campaign labels stored in Content metadata. A single piece of content can be associated with multiple campaigns.
Campaign labels identify the campaign and its attributes. Assigning a label to an asset or experience connects it to the corresponding campaign.
To add assets and experiences from Content:
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From the Content Experiences or Assets gallery, choose the approved experience or asset.
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From the Details view, select the name of the campaign from the Campaigns dropdown menu.
To add assets and experiences during content creation:
During content creation, you can publish the newly created asset or experience to Content.
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From the Confirm details for your approved content popup, select a campaign from the Campaigns drop-down menu.
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Click Publish.
This campaign is now available in the Campaigns dashboard.