Display ad template guidelines
Display templates are pre-designed layouts used to create visually engaging banner and display ads. They provide a flexible framework for incorporating images, text, and call to action, ensuring consistency and efficiency when producing multiple ad variations. When preparing your template for use in GenStudio for Performance Marketing, make sure that all assets are optimized for web display and meet the required file formats and sizes.
Follow these design best practices when customizing Banner and Display ad templates to work with GenStudio for Performance Marketing:
- Use ÃÛ¶¹ÊÓƵ or Google fonts
- Prepare assets that display well in slim dimensions
- Exactly one image field is required
- Do not use embedded or encoded background images
- Use background images (
imagefield) uploaded to the GenStudio for Performance Marketing content repository - Do not use JavaScript
- Only one section can be used, generating a single set of template elements
Recognized field names
When customizing your banner or display ad template, use content placeholders for the following required fields:
headlinesub_headlinebodyimage(required, selected from Content JPEG, PNG, or GIF)
GenStudio for Performance Marketing automatically generates the following fields. You do not have to apply content placeholders for:
cta
See Content placeholders to understand more about using field names in templates.
Supported dimensions
Width x Height (pixels) must be set.
160 x 600
728 x 90
336 x 280
320 x 50
970 x 250