LinkedIn template guidelines
LinkedIn templates provide a structured way to create and customize ad creatives for LinkedIn campaigns. These guidelines ensure that your ads meet LinkedIn’s specifications while streamlining the creative process in GenStudio for Performance Marketing. This guide helps you prepare for consistent branding and effective performance across LinkedIn’s desktop and mobile platforms.
Follow these design best practices when customizing LinkedIn ad templates to work with GenStudio for Performance Marketing:
- Exactly one image field is required
- Maximum image size of 5 MB
- Maximum headline 70 characters
- Maximum introductory text 150 characters
- Only one section can be used, generating a single set of template elements
Recognized field names
When customizing your LinkedIn template, apply content placeholders for these required fields:
image(required, selected from Content JPEG, PNG, or GIF)on_image_text(text that appears over the image)
GenStudio for Performance Marketing automatically generates the following fields. You do not have to apply content placeholders for:
headlineintroductory_textcta(Call to Action)
See Content placeholders to understand more about using field names in templates.