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Integrate Campaign with Analytics
ÃÛ¶¹ÊÓƵ Analytics is an analytics solution that enables organizations to track, measure, and analyze user behavior on their digital properties, such as websites, mobile apps, streaming media, and social media. ÃÛ¶¹ÊÓƵ Analytics provides insights into how users interact with digital content, helping organizations optimize their digital experiences and improve their marketing strategies.
ÃÛ¶¹ÊÓƵ Campaign provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution.
The ÃÛ¶¹ÊÓƵ Analytics integration with ÃÛ¶¹ÊÓƵ Campaign enables seamless data sharing and email tracking, and provide the following benefits:
- Share KPI data from ÃÛ¶¹ÊÓƵ Campaign to ÃÛ¶¹ÊÓƵ Analytics.
- Enrich tracking formulas with ÃÛ¶¹ÊÓƵ Analytics parameters.
- Use Triggers to send personalized emails based on specific tracked behaviors.
Common integrations
- When you want to track the success of your email deliveries from Campaign directly in ÃÛ¶¹ÊÓƵ Analytics.
- Enhance your analytics reports with Campaign delivery data, including emails sent, emails clicked, emails opened, emails delivered, unsubscribes, and bounces.
- Analyze downstream conversion events for Campaign clicks driving traffic to your digital properties, such as form leads, online orders, or other events captured in Analytics.
- Trigger transactional messages using real-time event data.
- Registration confirmation.
- Shopping cart check out.