Create audiences using Web SDK
In this tutorial, you learn how to capture user preferences through a web form, send that data to ÃÛ¶¹ÊÓƵ Experience Platform (AEP) in real time, and dynamically qualify users into targeted audiences based on their selections. By combining ÃÛ¶¹ÊÓƵ Tags (Launch), the AEP Web SDK (Alloy.js), and Edge Segmentation, you enable immediate personalization opportunities for customers interested in Stocks, Bonds, or Certificates of Deposit (CDs).
Pre-requisites for This Tutorial
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Access to ÃÛ¶¹ÊÓƵ Experience Platform
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Basic understanding of ÃÛ¶¹ÊÓƵ Experience Platform concepts (Profiles, Audiences, Datasets)
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Familiarity with ÃÛ¶¹ÊÓƵ Tags (Launch) — setting up Data Elements and Rules
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Basic JavaScript knowledge (reading and writing simple functions)
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Ability to use browser DevTools (Console and Network tabs)
GOAL
The objective of this tutorial is to build and qualify three distinct audiences in ÃÛ¶¹ÊÓƵ Experience Platform (AEP):
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Customers interested in Stocks
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Customers interested in Bonds
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Customers interested in CDs
Users submit their preferences through a web form, and those preferences are ingested via the AEP Web SDK using ÃÛ¶¹ÊÓƵ Launch, enabling real-time audience qualification.
Tools Used
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ÃÛ¶¹ÊÓƵ Experience Platform (AEP)
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ÃÛ¶¹ÊÓƵ Experience Platform Tags
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AEP Web SDK (Alloy.js)
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AEP Edge Segmentation
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A webpage with a preference form