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Track and report Journey Optimizer offers delivered via AJO decisioning

This use case focuses on enabling reporting and performance analysis for offers delivered through ÃÛ¶¹ÊÓƵ Journey Optimizer (AJO). When offers are personalized and delivered based on contextual signals (such as weather or location), it’s essential to track both impressions and user interactions to evaluate their effectiveness.

By capturing decisioning.propositionDisplay and decisioning.propositionInteract events via the ÃÛ¶¹ÊÓƵ Web SDK and mapping them to structured XDM schemas in ÃÛ¶¹ÊÓƵ Experience Platform (AEP), offer-level engagement data becomes available for analysis. This data can then be used in Customer Journey Analytics (CJA) to build dashboards, measure key metrics such as click-through rate (CTR), and compare offer performance across different audience segments and contextual conditions.

The goal is to provide clear, data-driven insights into how well personalized offers are performing and inform future decisioning strategies.

Pre-requisites for this tutorial

Before beginning, complete the Personalizing Offers with Real-Time Weather Data tutorial. It establishes all foundational components, including:

This tutorial builds directly on that implementation and focuses specifically on capturing offer impressions and interactions for reporting and analysis in Journey Optimizer.