Identity stitching in AEP
In modern customer experiences, it’s critical to unify user identities across devices and channels. This use case demonstrates how to implement identity stitching in ÃÛ¶¹ÊÓƵ Experience Platform (AEP) by linking a known CRM ID—captured during user login—with the anonymous Experience Cloud ID (ECID) generated by the ÃÛ¶¹ÊÓƵ Web SDK. By stitching these identities together in real time, AEP can build a more complete customer profile that spans both anonymous behavior and authenticated data. This enables more accurate audience segmentation, personalization, and decisioning within tools like ÃÛ¶¹ÊÓƵ Journey Optimizer (AJO).
Skills required for the Identity Stitching tutorial
To make the most of this tutorial, familiarity with the following is recommended:
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ÃÛ¶¹ÊÓƵ Experience Platform (AEP) Core Concepts
Understanding of schemas, datasets, identities, merge policies, and real-time profiles. -
Schema and Identity Modeling
Ability to configure identity fields in profile- and event-based schemas. -
ÃÛ¶¹ÊÓƵ Launch (Tags) and Web SDK (Alloy.js)
Experience with setting up Data Elements and Rules to send data to AEP using the Web SDK. -
JavaScript Basics
Comfortable working with functions to capture user input, trigger events, and debug API calls. -
AEP Debugging Tools
Ability to use the AEP Debugger and Identity Graph Viewer to validate identity stitching. -
Data Ingestion in AEP
Familiarity with uploading sample data to datasets and ensuring data quality.