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Hi, I’m Travis Jordan from the ÃÛ¶¹ÊÓƵ product team. Today, I’m thrilled to provide an overview of the native WhatsApp channel and ÃÛ¶¹ÊÓƵ Journey Optimizer. This powerful integration lets you deliver personalized real-time messages to your customers on one of the world’s largest messaging platforms, all within your existing AGO workflows.

To get started, let’s talk about why WhatsApp is such a powerful addition to Journey Optimizer. With nearly three billion active users across 180 countries, WhatsApp is the most widely used messaging platform in the world. Now with a direct WhatsApp connection in AGO, you can increase your reach in the context of an omni-channel journey or campaign.

Next, WhatsApp messages boast a 98 percent open rate and a 40 percent response rate outperforming many of the traditional channels. That means more people can see and act on your messages.

WhatsApp messages are secure, verified, and branded, helping you build credibility and confidence with every interaction.

Lastly, by delivering the WhatsApp channel natively, you can leverage all the amazing out-of-the-box channel capabilities including template integrations, message test and preview, business rules, personalization, experimentation, webhooks, consent management reporting, and a whole lot more. The native channel supports a direct connection to Meta and your WhatsApp business account. Before getting started in Journey Optimizer, ensure that the following prerequisites have been completed in Meta’s WhatsApp manager. First, set up a WhatsApp business account or WAVA with a verified sender name and phone number. Next, you need to generate an access token with the appropriate permissions. Lastly, you need to create approved WhatsApp templates. These template messages are generated in the WhatsApp manager and then seamlessly rendered, personalized, and then published in Journey Optimizer. For full setup details and prerequisites, check out our documentation on Experience League.