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Guide to the Formula Builder Interface in ÃÛ¶¹ÊÓƵ Journey Optimizer

Last update: Thu Jun 26 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Beginner
  • User

Learn how to use the AI Formula Builder in ÃÛ¶¹ÊÓƵ Journey Optimizer to create custom offer ranking strategies.

This walkthrough explains how to use the AI Formula Builder to combine model scores, profile and offer data, contextual signals, and business rules to personalize decisions and prioritize offers based on your marketing goals.

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