Change dimension change-dimension
As a marketer, you can enhance audience targeting by shifting from one data entity to a related one within an Orchestrated campaign. This enables you to move beyond user profiles and focus on specific behaviors, such as purchases, bookings, or other interactions.
To achieve this, use the Change dimension activity. It allows you to adjust the targeting dimension during the Orchestrated campaign.
Configure the Change dimension activity configure
Follow these steps to configure the Change dimension activity:
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Add a Change dimension activity to your Orchestrated campaign.
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Define the New target dimension. During dimension change, all records are kept.
Example example
This use case focuses on sending an SMS to profiles who have created a wishlist within the past month.
Begin with a Build audience activity, using the Wishlist targeting dimension to identify all relevant wishlists.
Then, add a Change dimension activity to switch the targeting dimension from Wishlist to Recipient. This step ensures the Orchestrated campaign targets the correct profiles linked to those wishlists, allowing the SMS to be sent to the intended profiles.
