Enrichment enrichment
The Enrichment activity is a Targeting activity that lets you enhance your audience data with additional attributes.
You can leverage this information to segment your audience more precisely, based on behaviors, preferences, or needs, and to craft personalized messages that better connect with each profile.
Add an Enrichment activity enrichment-configuration
Follow these steps to configure the Enrichment activity:
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Add an Enrichment activity.
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Click Add enrichment data and select the attribute to use to enrich the data.
You can select two types of enrichment data: a single enrichment attribute from the target dimension, or a collection link. Each of these types is detailed in the examples below:
Examples example
Single enrichment attribute single-attribute
In this example, you enrich the audience with a single attribute, such as the date of birth, from the current targeting dimension.
To do this:
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Click Add enrichment data.
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Select a simple field, such as Date of birth, from the current dimension.
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Click Confirm.
Collection link collection-link
This use case enriches your audience with data from a linked table. For example, you want to retrieve the three most recent purchases under $100.
To achieve this, configure the enrichment as follows:
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Enrichment attribute: Price
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Number of records to retrieve: 3
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Filter: Only include purchases where the Price is less than $100
Add the attribute add-attribute
First, select the collection link that contains the data you want to enrich with.
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Click Add enrichment data.
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From the Purchases table, select the Price field.
Define the collection settings collection-settings
Next, configure how the data should be collected and how many entries to include.
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In the Select how the data is collected dropdown, choose Collect data.
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In the Lines to retrieve (Columns to create) field, enter
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To perform an aggregation (e.g., average purchase amount), select Aggregated data, then choose Average from the Aggregate function dropdown.
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Use the Label and Alias fields to make the enriched attributes easier to identify in subsequent activities.
Define the filters collection-filters
Finally, apply filters to ensure only relevant records are included:
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Click Create filters.
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Add these two conditions:
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Price exists (to exclude NULLs)
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Price is less than 100
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Click Confirm.