Wait wait
The Wait activity is a Flow control component used to introduce a delay between two activities in an Orchestrated campaign. This helps ensure your follow-up activities are better timed and more relevant to user engagement.
For example, you can wait a few days after an email delivery to track opens and clicks before sending a follow-up message.
Configuration wait-configuration
Follow these steps to configure the Wait activity:
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Add a Wait activity into your Orchestrated campaign.
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Select the Wait type that best fits your needs:
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Duration: Specify a delay in seconds, minutes, hours, or days before proceeding to the next activity.
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Fixed time: Set a specific date and time after which the next activity starts.
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Example wait-example
The following example illustrates the Wait activity in a typical use case. An email with a promo code is sent to profiles celebrating their birthdays. After 29 days, an SMS is sent to the same group as a reminder that their birthday promo code is about to expire.
