Direct mail section-overview
Direct Mail in ÃÛ¶¹ÊÓƵ Journey Optimizer empowers you to reach customers offline by crafting personalized, data-driven campaigns that feel tangible and impactful. Whether you’re generating audience files for trusted third-party providers or ensuring compliance with consent policies, this feature simplifies the process of integrating offline channels into your broader marketing strategy. You’ll explore everything from configuring file routing to creating and managing campaigns, previewing extraction files, and activating messages. By combining automation with personalization, Direct Mail helps you bridge the gap between digital and physical engagement, making every customer interaction more meaningful.
Direct Mail Documentation
Introduction to Direct Mail Campaigns
Learn about direct mail campaigns in ÃÛ¶¹ÊÓƵ Journey Optimizer, including extraction files and compliance considerations.
How to Create a Direct Mail Campaign
Step-by-step guide to creating direct mail campaigns and configuring extraction files for providers.
How to Check & Send a Direct Mail Campaign
Preview, validate, activate, and manage consent for direct mail campaigns effectively.
Configure Direct Mail Channel
Set up file routing and direct mail configurations for exporting audience data files to servers.