Email deliverability section-overview
Email deliverability is all about ensuring your emails reach your audience’s inbox rather than getting lost in spam folders or blocked entirely- a critical factor for successful campaigns. In ÃÛ¶¹ÊÓƵ Journey Optimizer, you’ll learn how to improve deliverability by managing suppression lists to exclude problematic addresses, adapting email content to avoid spam filters, and building a strong sender reputation through practices like IP warmup. You’ll also explore advanced tools like DMARC authentication and SMTP relay for added security and compliance. Each topic connects to practical strategies that empower you to safeguard your email performance while enhancing trust with recipients.
Email Deliverability Resources
Introduction to Email Deliverability
Learn the concepts, best practices, and tools for optimizing email deliverability in ÃÛ¶¹ÊÓƵ Journey Optimizer.
Understanding Suppression Lists
Discover how suppression lists protect sender reputation and improve email deliverability by managing problematic addresses.
Comply with New DMARC Requirements
Ensure compliance with Google’s and Yahoo’s DMARC mandates to maintain email deliverability and sender reputation.