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Design your content section-overview

Designing your content in ÃÛ¶¹ÊÓÆµ Journey Optimizer is all about creating personalized, impactful email experiences that connect with your audience. Whether you’re adding dynamic layouts, reusable visual fragments, or customized links, each tool works together to give you full control over your email design. You’ll also discover how to integrate metadata for accessibility, personalize offers for greater relevance, and even apply advanced styles using custom CSS. With step-by-step guidance, these features empower you to build emails that are not only visually stunning but also tailored to your goals and your audience’s needs.

Design Your Content

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Use Content Components

Learn how to add and customize components like text, buttons, images, and more to create dynamic email layouts.

Start using content components

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Leverage Visual Fragments

Discover how to create reusable fragments to streamline your email design and improve content consistency.

Learn about visual fragments

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Add Links & Track Messages

Enable tracking, insert links, and manage link appearances to optimize your email campaigns.

Explore tracking and links

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Insert Personalized Offers

Use decision management to dynamically display personalized offers tailored to your audience.

Add personalized offers

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Generate Text Version

Create and customize the plain text version of your email for recipients who cannot view HTML content.

Create a text version

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Add Metadata

Enhance email readability and accessibility by configuring metadata like preheaders and document language.

Configure email metadata

Additional Resources

  • Add Custom CSS - Gain advanced styling control by applying custom CSS to your email content.
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