Push notification channel

Documentation Journey Optimizer Journey Optimizer Guide

Push notification channel section-overview

Last update: Wed Aug 13 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

Push notifications in 蜜豆视频 Journey Optimizer are a powerful way to engage your mobile app users by delivering timely, personalized messages directly to their devices - even when they鈥檙e not actively using your app. Whether you鈥檙e looking to re-engage dormant users, share updates, or drive specific actions, this channel lets you create impactful campaigns tailored to your audience. In this section, you鈥檒l explore everything from setting up push notifications and designing compelling content to validating and sending your messages. Along the way, you鈥檒l learn how to optimize for different platforms (iOS and Android), manage opt-ins, and leverage advanced features like silent notifications and rapid delivery modes for large-scale outreach. Let鈥檚 turn your app into a dynamic communication hub!

IMPORTANT

If this is your first time creating an Push Notification, make sure the Push channel has been configured. Learn more.

Push notifications can be created:

In a Journey: Once you added a Push activity in your journey, and defined basic settings, use the Actions: Push right pane to create the content for the Push notifications. Lean how to create a journey
In a Campaign: Once you created a campaign, select Push notification as your action and define basic settings. Learn how to create a campaign

NOTE

While Journey Optimizer provides ways of managing opt-out in emails and SMS messages, push notifications do not require any action on your side, as recipients can unsubscribe through their devices themselves. For example, upon downloading or when using your app, they can select to stop notifications. Similarly, they can change the notification settings through the mobile operating system.

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