Get started with WhatsApp messages get-started-whatsapp
You can now send WhatsApp messages directly through Journey Optimizer via Meta’s . This feature enables seamless integration of WhatsApp into journeys and campaigns, enhancing communication and engagement with recipients.
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In a Journey. Create a journey, add a WhatsApp activity, and define basic settings, then browse to the Actions: WhatsApp right pane to create the content for the WhatsApp message. Learn how to create a journey on this page.
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In a Campaign. Create a campaign, select WhatsApp as your action and define basic settings, then edit the message content to define the WhatsApp message to send. Learn how to create a campaign on this page.
Pre-requisites prereq
Integrating WhatsApp with Journey Optimizer requires the following:
- Meta Business Manager account
You also need to aknowledge the following before proceeding with integration:
Limitations limitations
The following limitations apply to the WhatsApp channel:
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The WhatsApp channel in ÃÛ¶¹ÊÓƵ Journey Optimizer is HIPAA-ready, but third-party vendors are not covered under ÃÛ¶¹ÊÓƵ’s BAA. Customers are responsible for their own compliance and vendor validation.
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Note that automated or predefined response messages are not yet supported.
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Starting April 2025, delivery of all marketing template messages to WhatsApp users who have a United States phone number (a number composed of a +1 dialing code and a US area code) has been temporally suspended.
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The native integration functionality does not allow integration with third-party Business Service Provider (BSP).
How-to video video
The video below shows how to integrate WhatsApp as a native channel in ÃÛ¶¹ÊÓƵ Journey Optimizer to deliver secure, real-time, personalized messages at scale.
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