Get started with custom actions about_actions
Actions are connections through which you deliver personalized, real-time experiences to customers such as push notifications, email, SMS, or any other means of digital engagement you use in your business.
➡️ Discover this feature in video
Journey Optimizer comes with built-in message capability. Custom actions enable you to configure connection of a third-party system to send messages or API calls. An action can be configured with any service from any provider that can be called through a REST API with a JSON-formatted payload.
Custom actions are additional actions defined by technical users and made available to marketers: once configured, they appear in the left palette of your journey, in the Action category. Learn more on this page.
To view the action list or configure a new action, select Configurations in the ADMINISTRATION menu section. In the Actions section, click Manage. The list of actions is displayed. See this page for more information on the interface.
Learn how to troubleshoot a custom action on this dedicated page.
How-to video video
Learn how to configure custom actions.
Additional resources
Browse the sections below to learn more about configuring and using your custom actions:
- Configure your custom actions - Learn how to create and configure a custom action
- Use custom actions - Learn how to use custom actions in your journeys
- Pass collections into custom action parameters - Learn how to pass a collection in custom action parameters that is dynamically populated at runtime
- Custom action troubleshooting - Learn how to troubleshoot a custom action