Decision capabilities section-overview
The decision capabilities in Journey Optimizer empower you to deliver the best offers and personalized experiences to your customers across all touchpoints, at precisely the right moments. These capabilities simplify personalization through a centralized catalog of marketing offers and an advanced decision engine, which uses rules and ranking criteria to deliver the most relevant content for each individual.
Decision Capabilities Overview
Introduction to Decision Capabilities
Learn about the tools and features in ÃÛ¶¹ÊÓƵ Journey Optimizer that enable personalized marketing through centralized offer management and advanced decision engines.
Decisioning in ÃÛ¶¹ÊÓƵ Journey Optimizer
Explore how to create, manage, and optimize personalized content delivery using Decisioning features, including decision rules, strategies, and AI-driven ranking methods.
Decision Management in ÃÛ¶¹ÊÓƵ Journey Optimizer
Discover how to create, configure, and optimize personalized decisions and offers across multiple channels using Decision Management tools and workflows.