Collect event data section-overview
Collecting event data in ÃÛ¶¹ÊÓƵ Journey Optimizer enables you to track key interactions like decisions, impressions, clicks, and custom events, ensuring your offers are tailored and effective. This data fuels critical processes such as reporting, frequency capping, and AI model building by seamlessly integrating with ÃÛ¶¹ÊÓƵ Experience Platform. You’ll learn how different event types whether automatically triggered or custom-defined work together to provide actionable feedback. From creating datasets to configuring schemas, each step builds a foundation for capturing and leveraging insights, helping you make informed decisions and optimize customer experiences with confidence.
Collect Event Data
Getting Started with Decision Management Data Collection
Learn the fundamentals of data collection for Decision Management, including types of events and how feedback data is sent to ÃÛ¶¹ÊÓƵ Experience Platform.
How to Create a Dataset to Collect Experience Events
Follow step-by-step instructions to create a dataset and schema for collecting experience events in ÃÛ¶¹ÊÓƵ Journey Optimizer.
Configuring Event Data Capture for Decision Management
Learn how to configure schemas to capture impression, click, and custom events for decision management in ÃÛ¶¹ÊÓƵ Journey Optimizer.