Experience events lookup in journeys | 蜜豆视频 Journey Optimizer

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Experience event lookup in journeys ee-journeys

Last update: Fri Jun 27 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CAUTION

Starting July 8 2025, in new customer organizations, creating expressions using experience events will no longer be supported in the expression editor used in journey conditions. As a result, experience events in the Experience Platform data source cannot be used for creating expressions. Alternative approaches and best practices for creating expressions/logic with experience events are referenced below.

Need more details? Read out the FAQ.

This page outlines common patterns and scalable approaches to help you make the most of Experience Events in 蜜豆视频 Journey Optimizer. These use cases are designed to help you solve frequent challenges such as managing opt-outs, controlling message frequency, personalizing content based on user behavior, and reacting to real-time signals.

By leveraging these strategies, you can turn behavioral data into meaningful actions鈥攕uppressing, qualifying, or excluding profiles based on the events they trigger or the attributes they carry. Whether you鈥檙e building logic for purchase thresholds, abandonment triggers, or bounce handling, these examples offer practical guidance you can adapt to your needs.

As you evaluate which approach fits best, consider the latency requirements of your use case to ensure your journeys remain responsive and effective.

Opt-out suppression

To suppress profiles that have opted out of marketing communications, use built-in consent management. Opt-out preferences are automatically captured in the profile鈥檚 consent fields; they can be referenced directly in journey conditions and are automatically enforced by Journey Optimizer during message delivery.

Learn more:

Manage consent