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Journeys section-overview

Journeys in ÃÛ¶¹ÊÓÆµ Journey Optimizer empower you to create personalized, multistep customer journeys that adapt in real-time to your audience’s behavior and needs. Using an intuitive drag-and-drop canvas, you can orchestrate messages and actions across multiple channels, leveraging contextual data and audience targeting for maximum impact. Whether you’re exploring real-time triggers, managing journey properties, or using advanced tools like custom actions and expressions, this section provides a clear roadmap. Dive into how-to guides, use cases, and troubleshooting tips to confidently design and refine journeys that deliver meaningful, timely customer experiences.

Journeys Overview

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Getting Started with ÃÛ¶¹ÊÓÆµ Journey Optimizer Journeys

Learn how to build multistep, real-time customer journeys using ÃÛ¶¹ÊÓÆµ Journey Optimizer’s intuitive drag-and-drop tools and contextual data.

Get started with journeys

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Comprehensive Guide to Creating and Managing Journeys

Step-by-step guidance on designing, testing, publishing, and tracking customer journeys to build personalized omnichannel campaigns.

Explore journey creation

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Comprehensive Guide to Managing Journeys

Manage customer journeys efficiently with tools for filtering, profile management, time zones, and optimization techniques.

Learn journey management

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Activities in ÃÛ¶¹ÊÓÆµ Journey Optimizer

Discover how to configure and use activities like triggers, decision steps, audience management, and personalized messaging in journeys.

Explore activities

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Building Expressions in ÃÛ¶¹ÊÓÆµ Journey Optimizer

Master expression creation for dynamic workflows, data manipulation, and advanced journey orchestration using powerful tools and syntax.

Learn about expressions

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Practical Use Cases for ÃÛ¶¹ÊÓÆµ Journey Optimizer

Explore real-world applications of ÃÛ¶¹ÊÓÆµ Journey Optimizer, including multi-channel messaging and integration with external systems.

Discover use cases

Additional Resources

  • Troubleshooting Customer Journeys - Diagnose and resolve journey execution issues with tools, error codes, and best practices for debugging and optimization.

  • Subscribe to Journey Alerts - Discover how to manage system alerts, subscribe to notifications, and troubleshoot issues in journeys and campaigns.

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