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Rich Communication Services (RCS) messaging is now supported in the Journey Optimizer, enabling the following enhanced messaging capabilities subject to provider and carrier support:

• Branded and verified sender support: Send messages using verified business profiles with branding elements (logo, sender name, etc.).
• Message delivery insights: Receive detailed delivery reports including message status updates (e.g., sent, delivered, read).
• Link tracking: Embed and track URLs within RCS messages for engagement analytics.
• Fallback to SMS: Automatic fallback to SMS when the profile's device does not support RCS or is temporarily unreachable via RCS.
• Basic message composition: Send text-based RCS messages with optional media and rich elements, depending on provider support.

You can now define specific editable fields in JSON or HTML content templates which enable non-technical users to easily edit content in a form-view within the code-based experience channel authoring, without the need to manipulate any code. More than that, when defining the code-based experience content templates you can now insert decision policies in the template, increasing reusability and ease of use.

In addition to the full delegation and the CNAME method, a new subdomain configuration method is now available: the Custom delegation method, which enables you to fully own controlling and maintaining all aspects of DNS that are required for delivering, rendering and tracking messages.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

You can now include personalized offers in your journeys through a dedicated Content Decisioning activity in the journey canvas, and use them in journey activities, including conditions and custom actions.

This capability is only available for a set of organizations (Limited Availability), and will be rolled out globally in a future release.

Journey Dry run is a special journey publication mode in �۶���Ƶ Journey Optimizer that allows journey practitioners to test a journey using real production data without contacting real customers or updating profile information. This feature helps journey practitioners gain confidence in their journey design and audience targeting before publishing it live.

This capability is only available for a set of organizations (Limited Availability), and will be rolled out globally in a future release.

You can now pause and resume your journeys. This capability gives journey practitioners greater control and flexibility by allowing live journeys to be temporarily suspended without disrupting customer experience. When paused, no communications are sent, and profiles remain in a suspended state until the journey is resumed.

You can pause and resume one journey only, or perform bulk pause and resume operations to a group of journeys.

In addition, you can apply global filters to paused journeys to exclude profiles based on their attributes.

This capability is only available for a set of organizations (Limited Availability), and will be rolled out globally in a future release.

Scale your Experimentation winner enables you to automatically or manually roll out the winning variation of an experiment to your full audience. This feature ensures that, once a top performer is identified, you can maximize its reach and effectiveness without constant manual oversight.

For more information, refer to the detailed documentation.

Availability date: June 2nd, 2025

In Journey Optimizer, managing the volume and timing of campaigns and journeys is essential to avoid overwhelming customers with too many interactions. Journey Optimizer now offers several tools for conflict management and prioritization - previously available only to limited-access (LA) organizations - that are now generally available (GA).

Previously released in Limited Availability, this capability is now available to all environments. With this General Availability release, the following enhancements have been introduced:

• Expanded Support: Conflict management tools now support both Unitary Journeys and Audience Qualification Journeys, in addition to Read audience journeys.
• Improved Troubleshooting: Two new step event fields are now available in the Query Service, enabling you to analyze why a profile was rejected from a journey or campaign.
• Enhanced Reporting: Reports now indicate which specific rule excluded a profile from a journey or campaign, providing greater transparency and actionable insights.

For more information, refer to the detailed documentation.

Availability date: June 3rd, 2025

A calendar view is now available in the journeys and campaigns lists. It allows you to visualize all journeys and campaigns activations in the respective lists.

This change is currently only available for a set of organizations (Limited Availability). To request access, use .

For more information, refer to these sections: Browse & filter your journeys, Access campaigns.

Availability date: May 28, 2025

With the integration of �۶���Ƶ Experience Manager and �۶���Ƶ Journey Optimizer, you can now effortlessly use �۶���Ƶ Experience Manager Content Fragments within your Journey Optimizer content. This seamless connection makes it easier to access and use your AEM content directly in Journey Optimizer.

Previously available for a limited set of organizations (LA), this capability is now GA with the following enhancement: you can now define placeholders and map personalization values within the fragment signature using the Editor mode.

For more information, refer to the detailed documentation.

Availability date: May 23, 2025

Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to:

• Centrally manage assets with real-time updates.
• Modify your assets settings such as width and height instantly.
• Customize Dynamic Media templates by updating your content and adding personalization fields.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: May 23, 2025

You can now trigger journeys using a profile ID along with another identifier, such as an order ID, subscription ID, or prescription ID, allowing the same profile to be in the same journey multiple times at once. This enables scenarios like managing multiple orders or subscriptions in parallel, with each instance following its own path through the journey.

For more information, refer to the detailed documentation.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your �۶���Ƶ representative.

Availability date: May 23, 2025

Previously released in Limited Availability, this capability is now available to all environments. With this General Availability release, the feature now includes support for multilingual content and content experiments, enabling you to test variations across different languages and treatments. Additionally, it now supports contextual attributes (in addition to profile attributes), allowing for even more dynamic and situational content testing.

For more information, refer to the detailed documentation.

Availability date: May 23, 2025

You can now trigger daily journey runs after batch segmentation completion. This option is now available in daily-scheduled journeys to all customers. It allows you to define for a time window of up to 6 hours to wait for audience data from batch segmentation jobs, ensuring journeys run with the most up-to-date data or are skipped if not ready.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: May 20, 2025

Journey Optimizer now allows you to configure additional SMS providers beyond the default options: Sinch, Infobip, and Twilio. With custom SMS provider configuration, you can integrate third-party providers directly, leverage advanced payload customization for dynamic messaging, and manage consent preferences (opt-in/opt-out) to ensure compliance.

For more information, refer to the detailed documentation.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

Availability date: May 20, 2025

You can now quickly apply pre-approved themes to ensure brand consistency across all emails, speed up your campaign creation process, and independently produce high-quality emails while reducing dependency on design teams.

This capability is currently in beta version and only available to beta customers. To join the beta program, contact your �۶���Ƶ representative.

For more information, refer to the detailed documentation.

Availability date: May 14, 2025

You can now create specific Decisioning ranking formulas by defining and combining criteria from a new improved interface. Instead of relying only on a static offer priority, you can define custom ranking formulas that combine AI model scores, offer priorities, profile attributes, offer attributes, and contextual signals through a guided interface.

For more information, refer to the detailed documentation.

Availability date: May 14, 2025