Release notes release-notes
ÃÛ¶¹ÊÓƵ Journey Optimizer continuously delivers new features, enhancements to existing features, and bug fixes. All changes are consolidated on the last week of each month in these release notes. ÃÛ¶¹ÊÓƵ Journey Optimizer is built natively on ÃÛ¶¹ÊÓƵ Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in ÃÛ¶¹ÊÓƵ Experience Platform Release Notes.
April '25 release notes 25-4-rn
Release date: April 29-30, 2025
New capabilities 25-04-features
New capabilities coming with this release are detailed below.
ÃÛ¶¹ÊÓƵ Journey Optimizer now integrates with ÃÛ¶¹ÊÓƵ Express, enabling you to seamlessly connect your creative assets with journey orchestration. This integration simplifies the process of designing and deploying personalized content across campaigns.
This feature is currently in Limited Availability.
For more information, refer to the detailed documentation.
A personalization playground is now available, where you can experiment with personalization expressions. It allows you to explore sample templates and payloads to help you get started and try out your own personalization expressions.
For more information, refer to the detailed documentation.
Availability date: April 24, 2025
For daily-scheduled journeys, a new option allows you to define a time window of up to 6 hours to wait for audience data from batch segmentation jobs, ensuring journeys run with the most up-to-date data or are skipped if not ready. The Trigger after batch audience evaluation option is only available for a set of organizations (Limited Availability). To gain access, contact your ÃÛ¶¹ÊÓƵ representative.
For more information, refer to the detailed documentation.
The Brand alignment score feature offers clear feedback directly in the email designer, helping you see whether your content aligns with your brand's tone, style, and guidelines.
For more information, refer to the detailed documentation.
Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance.
For more information, refer to the detailed documentation.
Availability date: April 9, 2025
Improvements 25-04-improv
Email channel
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Email Designer - Availability date: April 1, 2025
To enhance accessibility in Journey Optimizer, two new fields are now available in the Email Designer: they correspond to the
<title>element andlangattribute in the<html>element of your email content. You can define these settings in addition to the Preheader field, in the email Body section. Read more
Sandbox Tooling
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Sandbox tooling for custom actions
Custom actions are now included in the list of ÃÛ¶¹ÊÓƵ Journey Optimizer objects that can be copied using the sandbox tooling feature, streamlining testing and deployment. Read more
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Sandbox tooling for campaigns - Availability date: April 3, 2025
You can now copy campaigns across multiple sandboxes by using package export and import capabilities. Campaigns are copied along with all items related to the profile, audience, schema, inline messages, and dependent objects. Some items are not copied, such as decision items, data usage labels, and language settings. Read more
Personalization
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Populated attributes in attributes pane - Availability date: April 2, 2025
The attributes pane in the personalization editor now shows only populated attributes by default. To view all attributes, use the settings button to toggle off the Show only populated attributes option. Read more
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New contextual attribute
A new contextual attribute, Message Profile Id, is now available to select from the personalization editor. This is a message-oriented attribute identifying uniquely each message sent to each targeted profile in a delivery. This unique identifier can be used for example as a URL tracking parameter to distinguish each link opened or clicked by recipients.
Navigation
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Content management - Availability date: April 2, 2025
To easily manage your content templates and fragments, you can now use folders to organize them more effectively into a structured hierarchy. Learn more in the Content templates and Fragments sections.
note availability AVAILABILITY This improvement is only available for a set of organizations (Limited Availability).