Release notes release-notes
ÃÛ¶¹ÊÓƵ Journey Optimizer continuously delivers new features, enhancements to existing features, and bug fixes. All changes are consolidated on the last week of each month in these release notes. ÃÛ¶¹ÊÓƵ Journey Optimizer is built natively on ÃÛ¶¹ÊÓƵ Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in ÃÛ¶¹ÊÓƵ Experience Platform Release Notes.
August '25 pre release notes 25-8-rn
Pre release notes below are subject to change without prior notice until the release availability date. Links, screens and updated documentation are published at the release date.
See also ÃÛ¶¹ÊÓƵ Experience Platform Pre-release notes.
Release date: August 19, 2025
New capabilities Aug-25-8-features
New capabilities coming with this release are detailed below.
You can now pause and resume your journeys. This capability gives journey practitioners greater control and flexibility by allowing live journeys to be temporarily suspended without disrupting customer experience. When paused, no communications are sent, and profiles remain in a suspended state until the journey is resumed.
You can pause and resume one journey only, or perform bulk pause and resume operations to a group of journeys.
In addition, you can apply global filters to paused journeys to exclude profiles based on their attributes.
Previously released in Limited Availability, this capability is now available to all environments (General Availability).
A calendar view is now available in the journeys and campaigns lists. It allows you to visualize all journeys and campaigns activations in the respective lists.
Previously available in Limited Availability, this feature is now available to all environments. With this General Availability release, the feature includes:
- Design improvements for the navigation in dates,
- The ability to see draft campaigns if you have set a start and end date,
- A new setting to hide and show calendar items running for a long time.
Leverage data from ÃÛ¶¹ÊÓƵ Experience Platform in the personalization editor to personalize your content and decision attributes. In particular, this allows you to extend the definition of your attributes to additional data in datasets for bulk updates that change periodically without having to manually update the attributes one at a time.
With this release, the following enhancements have been introduced:
- Support of inbound channels,
- The "datasetLookup" helper function can now be used within expression and visual fragments to personalize content using data from ÃÛ¶¹ÊÓƵ Experience Platform datasets,
- An option in the dataset now allows you to enable datasets for lookup personalization, without having to perform an API call.
This capability is available in Limited Availability. Contact your ÃÛ¶¹ÊÓƵ representative to gain access.
Journey Optimizer now empowers you with the tools to optimize your journeys by leveraging AI and experimentation frameworks while ensuring seamless usability and differentiation between condition and optimization functionalities.
Use path optimization to target, experiment or use AI to determine sequencing of communications, time in between them, combinations of channels and anything you can dream of on the journey canvas.
This capability is available in Limited Availability. Contact your ÃÛ¶¹ÊÓƵ representative to gain access.
Journey Optimizer supports a new generic Action activity that enables you to configure both single actions and multi-action inbound action groups, allowing for streamlined action configuration within the journey canvas. In particular, this new feature allows for:
- A simplified native action configuration within the journey canvas.
- The capacity to create multi-action inbound nodes.
- The ability to add optimization to any built-in channel action.
- The ability to add both experimentation and multi-lingual options to any action.
This capability is available in Limited Availability. Contact your ÃÛ¶¹ÊÓƵ representative to gain access.
You can now attach a static PDF file to an email message sent with Journey Optimizer.
- You can send up to 6 messages with a PDF attachement per profile per year.
- The maximum allowed file size for each attachment is 5 MB.
- For any additional size or volume, you can purchase an attachment pack add-on. For more details, contact your ÃÛ¶¹ÊÓƵ representative.
This capability is available in Limited Availability. Contact your ÃÛ¶¹ÊÓƵ representative to gain access.
With Journey Optimizer, you can now capture profile attributes though your landing pages.
Create, design and manage custom forms tailored to your needs based on a specific dataset. You can then leverage these forms in landing pages to add the profile attributes of your choice into the dataset defined for each form.
This capability is available in Limited Availability. Contact your ÃÛ¶¹ÊÓƵ representative to gain access.
Journey Optimizer now empowers you with the tools to deliver personalized and optimized content to your campaigns' audience, allowing you to run content experiments, create rule-based targeting, and use advanced combinations of both, to maximize the effectiveness of your campaigns.
With Optimization, you can:
- Test multiple content variations to identify the most effective messaging.
- Deliver personalized content based on user attributes and contextual data.
- Combine targeting and experimentation for advanced campaign strategies.
- Filter out users that do not match variant criteria.
- Ensure fallback mechanisms to maintain user engagement.
Once the campaign is live, profiles are evaluated against the defined criteria, and based on matching criteria, they are delivered with the appropriate experience or content from the campaign.
Release date: August 8, 2025
For more information, refer to the detailed documentation
Improvements Aug-25-8-improv
Improvements coming with this release are listed below.
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Administration
- Channel configuration monitoring alerts - You can now subscribe to receive system alerts, either by email or in the Journey Optimizer notification center, in case a DNS record is missing.
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Campaigns
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Rate control in outbound campaigns - You can now enable rate control for outbound campaigns (Email, SMS, Push notifications), allowing you to prevent overload on downstream systems, such as landing pages or customer care platforms.
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Action campaign scheduling - The campaign daily, weekly, and monthly schedulers have been updated to provide more detailed control over recurring schedules:
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Weekly recurrence: You can now choose to repeat the campaign every week or every two weeks, and select the day(s) of the week on which it should run.
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Monthly recurrence: You can now choose to repeat the campaign every month or every other month, and select the day of the month on which it should run.
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Daily, weekly, or monthly schedules: You can specify if the recurring schedule should stop on a specific date or after a certain number of occurrences.
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Scheduled transactional action campaigns - Scheduled transactional action campaigns are now available for sending batch, audience-based transactional communications via Email, SMS, and Push channels.
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Channel - Push
- Push notification expiration date - You can now specify an expiration date for each Push notification, which prevents time-sensitive messages (such as Black Friday Sale) from being sent after a certain date, thus avoids delivering poor experience to your customers.
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Channel - SMS
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Fuzzy Opt-out - When enabled, the Fuzzy Opt-out option detects inbound messages that closely resemble defined opt-out keywords (e.g., ‘CANCIL’) and automatically sends a confirmation reply to verify the user’s unsubscribe intent. If the user confirms via the defined prompt, they are unsubscribed.
Note that Fuzzy Opt-out is only available with Sinch and Infobip.
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Verify SMS Connection - You can now easily test and verify your SMS API credentials within ÃÛ¶¹ÊÓƵ Journey Optimizer by sending a sample message to a designated device.
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Configuration
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Dynamic domain support - Journey Optimizer now supports personalization in tracking URLs for predefined domains listed at the channel configuration level.
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Custom attributes support with One-click unsubscribe URL - With Journey Optimizer, if you are managing consent outside of ÃÛ¶¹ÊÓƵ, you can set an external custom endpoint by defining your own one-click unsubscribe link in the email configuration. When your recipients click the unsubscribe link, Journey Optimizer appends some default profile-specific parameters to the consent update event.
To further personalize your one-click unsubscribe link, you can now define custom attributes that will be also appended to the consent event.
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Decisioning
- Attach fragments to decision items - Journey Optimizer now provides the ability to attach fragments to decision items which can be leveraged in code-based experience campaigns through decision policies.
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Journeys
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Journey bulk operations - From the list of your journeys, you can now select multiple items. Once selected, you can pause or resume up to 10 journeys at a time.
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Redirect (302) Support in Custom Actions - Custom actions can now handle HTTP 302 redirects on a per-request basis. This allows journeys to integrate with APIs that redirect requests to localized or region-specific URLs. Redirects are followed automatically, ensuring the correct content is delivered without extra configuration.
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Datasets
- Experience Decisioning Object Repository - Personalized Offer Items - Built-in export dataset now captures all offer attributes and lifecycle status, enabling complete personalization and reporting.
Campaign Orchestration
Availability date: August 4, 2025
Journey Optimizer now includes Campaign Orchestration, a new capability purpose-built for brand-initiated, batch campaigns. This release introduces a campaign orchestration canvas and enhanced data modeling, working together to let marketers plan, target, and deliver personalized cross-channel campaigns.
It includes Relational Schemas & Datasets and Campaign Canvas. Together, these two innovations unlock a new standard for orchestrating batch campaigns in Journey Optimizer. Key capabilities are listed below.
Key Capabilities oc-capabilities
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Multi-step workflows
Drive sophisticated multi-channel batch campaigns with the new, purpose-built campaign orchestration canvas.
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On-demand audiences
Segment audiences on-demand for immediate activation.
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Multi-entity segmentation
Build audiences using business context (non-people dimensions) such as product, stores, renewals, reservations, and more.
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Pre-send visibility
Review, refine, and optimize audiences and campaigns prior to launch and while campaigns are running
Campaign Canvas oc-canvas
A brand-new visual orchestration interface purpose-built for batch campaigns. This canvas enables:
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Visual planning of multi-step, multi-channel campaign flows
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Support for on-demand audiences built from relational queries
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Advanced audience splitting, waits, and conditional logic
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Precise pre-send counts after applying business rules and filters
Relational Schemas & Datasets oc-relational
ÃÛ¶¹ÊÓƵ Journey Optimizer now supports relational entities (e.g., products, stores, bookings, contracts) linked to people-based profiles. This allows segmentation and personalization across multi-dimensional data structures, enabling use cases like:
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One message per booking, subscription, or contract
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Segmentation based on related entity attributes (e.g., product category or store location)
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Enhanced addressability (e.g., send to all known contacts tied to an entity)
Why it matters
This release gives marketers full control over brand-initiated, audience-based batch marketing, combining flexible data modeling with a purpose-built orchestration experience. It is specifically designed for batch campaign orchestration from real-time journeys, while offering advanced personalization and scalability.