�۶���Ƶ

Feature

Description

Targeted Date

Updated XDM fields for collecting Streaming Media data into �۶���Ƶ Experience Platform

When collecting Streaming Media data into �۶���Ƶ Experience Platform, the XDM field paths shown under the heading of “XDM Field Path” of the Streaming Media parameters documentation should no longer be used. Instead, customers who implemented the Analytics source connector to collect Streaming Media data into Platform before May 9, 2025 must migrate their existing configurations to the mediaReporting field paths, as shown under the heading of “Reporting XDM Field Path” of the Streaming Media parameters documentation.

These field paths are found on the following pages and are marked as “Deprecated”: Audio and video parameters,��Ad parameters,��Chapter parameters,��Player state parameters, and Quality parameters. (No action is required for customers who implement the Analytics source connector after May 9, 2025, and are already using only mediaReporting XDM paths.)

Data ingestion on the deprecated XDM field paths will continue until the end of October 2025. After that time, deprecated field paths will be fully removed and no longer visible in the �۶���Ƶ Experience Platform Schema UI, and data will be sent only using the mediaReporting field paths.

For more information, see Migrate an Analytics Source Connector implementation to updated XDM Streaming Media fields.

Please contact your �۶���Ƶ Consulting Services or Account team for migration support.

October 2025

Send web data to �۶���Ƶ Experience Platform Edge Network with the Web SDK

You can now use the �۶���Ƶ Experience Platform Web SDK to send streaming media web data to �۶���Ƶ Experience Platform Edge Network, allowing you to build more personalized campaigns and provide more personalized content, resulting in more tracking data to report on.

This enhancement provides a unified collection method for web implementations across all Platform solutions, such as Customer Journey Analytics, RT-CDP, AJO, and Event Forwarding. Previously, the only way to send streaming media web data to Edge Network was by using the Media Edge API.

May 29, 2024

Send Roku data to �۶���Ƶ Experience Platform Edge

Now when installing the Streaming Media Collection with Experience Platform Edge, you can use the �۶���Ƶ Experience Platform Roku SDK to send streaming media data to �۶���Ƶ Experience Platform.

April 12, 2024

Media Collection: Integration with Experience Edge (API and Mobile SDK)

You can now use the Experience Edge API and Mobile SDK to implement the �۶���Ƶ Streaming Media Collection, allowing you to build more personalized campaigns and provide more personalized content, resulting in more tracking data to report on.

This enhancement provides a unified collection method across all solutions, such as Customer Journey Analytics reporting, RT-CDP, AJO, and Event Forwarding. Learn more

May 12, 2023

Media Concurrent Viewer panel

Understand where peak concurrency occurred or where drop-offs happened. Get valuable insight into the quality of content and viewer engagement, and help with troubleshooting or planning for volume and scale. Learn more

August 9, 2022

Media Playback Time Spent panel

Media Playback Time Spent provides valuable insight into viewer engagement and enables media organizations to derive deeper, more granular insights with minute-by-minute user engagement through advanced time spent analysis with day-parting capabilities. You can observe the amount of time spent viewing your media streams at a specific point in time. You can split the playback duration by different granularities, including new 5-minute, 15-minute, and 30-minute granularities. Learn more

August 9, 2022

Share annotations in Mobile scorecards

You can display annotations that are created in Workspace—in Mobile Scorecards. This allows you to share contextual data nuances and insights about your organization and campaigns directly within Mobile Scorecard projects, viewable in the Analytics dashboards mobile app. Learn more

June 15, 2022

Report Builder for Customer Journey Analytics updates

Includes features such as scheduling and data block manager. Learn more

May 18, 2022

Annotations in Workspace

Annotations in Workspace enable you to effectively communicate contextual data nuances and insights to your organization. Learn more

Gradual rollout starts March 23, 2022

Mobile scorecard project preview mode

Launch a preview of how your mobile scorecard will look in the Analytics dashboards app, directly from the scorecard builder. The preview mode allows users to interact with filters and charts in the same way they would in the app, allowing them to preview the experience before they save and share the scorecard. Users can also use the device picker in preview mode to see how their scorecard will look on different devices. Learn more

February 16, 2022

Feature

Description

Targeted Date

Multiple Player State Tracking

Use the Media Collection API to implement multiple player state tracking. Learn more

September 2022

Renamed XDM fields

Renamed XDM field names for consistency:
* Audio and Video Parameters
* Ad Parameters
* Chapter Parameters
* Player State Parameters
* Quality Parameters

September 2022

Device Co-op reference

Removed reference to �۶���Ƶ Experience Cloud Device Co-op and the Experience Cloud ID service requirement.

August 2022

Updated field names and XDM paths for collection and reporting

Updated the following:
* Audio and Video Parameters
* Ad Parameters
* Chapter Parameters
* Player State Parameters
* Quality Parameters

August 2022

Average Minute Audience

Media Analytics customers can use the Average Minute Audience panel to better understand average content consumption.
Average minute audience enables comparisons of programming of any length or genre. In addition, you can compare or append the digital average minute audience to linear TV average minute metrics. This panel gives more flexibility to measure the average audience for custom time periods, as well as when the duration classification has been updated. Learn more

March 16, 2022

Media Playback Time Spent Panel

Learn how the Media Playback Time Spent Panel enables media users to understand their viewership by the amount of time viewed during the day over a chosen granularity.
Media Playback Time Spent Panel (tutorial)

January 2022

Feature

Descripton

Targeted or Updated Date

Media Playback Time Spent

�۶���Ƶ Streaming Media Playback Time Spent provides valuable insight into viewer engagement and enables media organizations to derive deeper, more granular insights with minute-by-minute user engagement through advanced time spent analysis with day-parting capabilities. You can observe the amount of time spent viewing your media streams at a specific point in time. You can split the playback duration by different granularities, including new 5 minute, 15 minute, and 30-minute granularities. Learn more…

September 2021

Media Concurrent Viewer panel in Analytics Workspace

Understand where peak concurrency occurred or where drop-offs happened. Get valuable insight into the quality of content and viewer engagement, and help with troubleshooting or planning for volume and scale. Learn more…

Media Concurrent Viewers Panel in Analytics Workspace (tutorial)

September 2020


January 2021

Supported devices and platforms

The Media Launch Extension w/ AEP SDK now supports the following OTT devices:

• Apple TV (tvOS)
• Fire TV (Fire OS)
• Android TV

June 2020